Newly-Created Position Underscores Company's Commitment to Building its
Global Business
SANTA MONICA, Calif., Oct. 10 /PRNewswire/ -- Activision Publishing,
Inc. (Nasdaq: ATVI) announced today the appointment of Brad Jakeman as
Chief Creative Officer, who is expected to join the company in early
November 2008.
In this newly-created position, Mr. Jakeman will be responsible for
leading global advertising, media, marketing and consumer research for all
of Activision Publishing's franchises. Mr. Jakeman will report to Mike
Griffith, President and Chief Executive Officer of Activision Publishing,
Inc.
Prior to joining Activision, Mr. Jakeman served as Executive Vice
President, Corporate Marketing for Macy's, Inc. where he managed
advertising, brand strategy, branding and identity, creative strategy,
in-store visual strategy and direct marketing for the Macy's brand
nationally.
"We are very pleased to welcome Brad to our executive team as we
continue to grow and expand our operations across the globe," said
Griffith. "Brad's impressive track record of success leading brand strategy
and creative advertising over the past 20 years, coupled with his
considerable marketing experience, makes him an ideal candidate for this
position. His appointment further strengthens our management team as we
grow to meet the increasing demand for video games worldwide."
"I'm excited to join the talented team at Activision as the company
continues to innovate and lead the marketplace, whilst strengthening its
global leadership," states Mr. Jakeman. "Activision's brands are at the
forefront of entertainment and popular culture today, and this opportunity
is a perfect match for my creative philosophy and approach, which is to
truly engage and inspire consumers in new ways delivering compelling
content which people actively engage in -- mirroring the success of
Activision's core business today."
Previously, Mr. Jakeman spent eight years as Managing Director, Global
Advertising at Citigroup where he was responsible for managing brand
strategy, creative development and agency partnerships for Citi's brands
globally. Mr. Jakeman was responsible for Citi's highly awarded "Live
Richly" advertising campaign. Prior to working at Citigroup, Mr. Jakeman's
career was dominated by senior leadership roles in renowned global
advertising networks such as BBDO and Ogilvy in Sydney, London and New
York.
Headquartered in Santa Monica, California, Activision, Publishing, Inc.
is a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision Publishing and its products can be found on the company's
website, http://www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook", "will," "could," "would," "might," "remains," "to be," "plans,"
"believes", "may", "expects," "intends," "anticipates," "estimate,"
"future," "plan," "positioned," "potential," "project," "remain,"
"scheduled," "set to," "subject to," "upcoming" and similar expressions to
help identify forward-looking statements. Factors that could cause
Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales of Activision Publishing's titles,
shifts in consumer spending trends, the seasonal and cyclical nature of the
interactive game market, Activision Publishing's ability to predict
consumer preferences among competing hardware platforms (including
next-generation hardware), declines in software pricing, product returns
and price protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new hardware and
related software, industry competition, rapid changes in technology and
industry standards, protection of proprietary rights, litigation against
Activision Publishing, maintenance of relationships with key personnel,
customers, vendors and third-party developers, domestic and international
economic, financial and political conditions and policies, foreign exchange
rates, integration of recent acquisitions and the identification of
suitable future acquisition opportunities, Activision Blizzard's success in
integrating the operations of Activision Publishing and Vivendi Games in a
timely manner, or at all, and the combined company's ability to realize the
anticipated benefits and synergies of the transaction to the extent, or in
the timeframe, anticipated. Other such factors include additional risk
factors identified in Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date
of this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are subject
to risks, uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from current
expectations.
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