Paris Hilton, Nicole Richie, and Lindsay Lohan Join T-Mobile at the Hottest
Fashion Event of the Year to Celebrate the Diane von Furstenberg Sidekick
From T-Mobile and the Lifted Research Group Sidekick From T-Mobile
BEVERLY HILLS, Calif., Oct. 13 /PRNewswire/ -- T-Mobile USA, Inc.
brought fashion and technology to the next level with the debut of the
limited edition T-Mobile(R) Sidekick(R) devices at an exclusive,
invite-only launch event last night in Beverly Hills. Continuing their
commitment to helping consumers set themselves apart from the crowd through
style and personalization, T-Mobile has partnered with fashion legend Diane
von Furstenberg and urban giant Lifted Research Group (LRG) to create the
latest generation of the iconic T-Mobile Sidekick.
The launch event for the limited edition T-Mobile Sidekicks followed
the seasonal soiree hosted by Fred Segal Beauty founders Michael A. Baruch
and Paul DeArmas, along with Smashbox Cosmetics founders Dean and Davis
Factor. These long-time childhood friends hosted the leaders of the beauty
and fashion community like Paul Starr, Jennifer Nicholson, Michelle
Trachtenberg and Tatiana and Alex von Furstenberg at an exclusive dinner at
Mr. Chow to celebrate and recognize beauty and fashion in Los Angeles.
Following the highly exclusive dinner, beautiful and fashionable guests
including Mischa Barton, Jenny McCarthy, Pete Wentz and Slash joined them
at the launch event to get the first look at the new limited edition
T-Mobile Sidekicks.
For fashion's hottest event, T-Mobile designed and constructed a
custom- built boutique, featuring elaborate venue settings. Stars such as
Amber Tamblyn and Rumer Willis admired the Diane von Furstenberg Sidekick
from T-Mobile that accessorized the fashion icon's latest designs in a
replica of her freestanding Diane von Furstenberg the Shop found all over
the world and "tried on" the Diane von Furstenberg Sidekick from T-Mobile
with their own outfits. DMC and Chris Kattan checked out the Lifted
Research Group Sidekick from T-Mobile in a customized window display of a
campground setting that played off their design.
Music icon Debbie Harry took the stage, thrilling the fashion-forward
crowd with a special acoustic set. Following the performance, The MisShapes
and DJ Albie kept Lindsay Lohan and Mischa Barton dancing all night as
Brandon Boyd, Anthony Michael Hall and Brody Jenner lounged in the VIP
section. Stars like Paris Hilton took home snaps of themselves enjoying the
party, taken by a roving photographer circulating throughout the event.
"T-Mobile understands that consumers want products that help them
connect in style. By partnering with iconic brands like Diane von
Furstenberg and L-R-G, T-Mobile continues to lead the way in delivering
innovative and fashion-forward devices that let our customers express their
personal style," said Greg Andrews, director, youth marketing, T-Mobile
USA, Inc.
Diane von Furstenberg made fashion history with her signature jersey
wrap dresses. Today, the Diane von Furstenberg brand is internationally
recognizable. Exuding a free-spirited independence and straightforward
style, the Diane von Furstenberg Sidekick from T-Mobile is dressed in sleek
black and features Diane's signature hot-pink lips.
Lifted Research Groups' slogan is simple, "underground inventive,
overground effective." "Underground inventive" meaning: how something
starts out, the beginning, the roots. "Overground effective" meaning: what
happens when those roots are cultivated and become strong. L-R-G is the
first company to bridge the gap between the skateboarding and urban
communities. With an eye toward self-expression, the Lifted Research Group
Sidekick from T-Mobile is hidden within the traditional baby tree
camouflage and customized with L-R-G's iconic imagery.
The T-Mobile Sidekick 3 provides a variety of communications options,
including phone capabilities, built-in support for three major instant
messaging clients*, personal e-mail, and Web browsing** to communicate on
your own terms with those who matter most. The limited edition T-Mobile
Sidekicks pack a powerful, feature-rich punch, equipped with the same
extensive feature- set as the T-Mobile Sidekick 3. In addition to using the
device's voice- calling capabilities, users can stay connected at all times
with instantaneous access to e-mail, instant messenger (AIM(R), Yahoo! (R)
Messenger and MSN Messenger)*, and text messaging* on the full QWERTY
keyboard.
Web-browsing capabilities, enhanced with EDGE technology, ensure faster
downloading speeds for accessing favorite social networking Web sites and
photo-sharing communities.** Additional features that have made this device
a hit with tastemakers and trendsetters alike include a 1.3 megapixel
camera, an MP3 player, Bluetooth technology, a trackball for easier
navigation, and its slimmest size ever.
The Diane von Furstenberg Sidekick from T-Mobile and the Lifted
Research Group Sidekick from T-Mobile will be available at select T-Mobile
retail locations and online at http://www.t-mobile.com, while quantities
last. For more information on the T-Mobile Sidekick, please visit
http://www.sidekick.com.
* Separate additional charges may apply
** Not all sites optimized for mobile browsers
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the
T-Mobile International group, one of the world's leading companies in
mobile communications, and the mobile telecommunications subsidiary of
Deutsche Telekom AG. At the end of June 2006, more than 90 million mobile
customers were served by companies of the Deutsche Telekom group -- 23.3
million by T-Mobile USA -- all via a common technology platform based on
GSM, the world's most successful digital wireless standard. T-Mobile's
innovative wireless products and services help empower people to connect
effortlessly to those who matter most. Multiple independent research
studies continue to rank T-Mobile highest, in numerous regions throughout
the U.S., in wireless call quality and wireless customer care. For more
information, please visit the company's Web site at
http://www.t-mobile.com. T-Mobile(R) is a federally registered trademark,
and the magenta color is a trademark, of Deutsche Telekom AG. Sidekick is a
federally registered trademark of T-Mobile USA, Inc.
About Diane von Furstenberg
Diane von Furstenberg made fashion history with her signature jersey
wrap dresses upon her arrival in New York City in 1972. Presently, the
internationally-recognized DVF brand encompasses fashion, fine jewelry,
accessories, cosmetics and fragrance. DVF, the collection, is sold in the
most exclusive retail stores in over 42 countries, including in the
freestanding Diane von Furstenberg shops in New York, Los Angeles, Miami,
London, Paris, Hong Kong, Tokyo and Antwerp.
About Lifted Research Group
L-R-G's main concept is simple: "underground inventive, overground
effective." The L-R-G clothing line is dedicated to fashion-forward design
that lets its wearers stand apart from the masses. Founded by Jonas
Bevacqua and Robert Wright in 1999, L-R-G is the first company to bridge
the gap between the skateboarding and urban communities, setting the
standard in design, while paying phenomenal attention to detail and
bringing substance and meaning to clothing.
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SOURCE T-Mobile USA
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Related links:
http://www.t-mobile.com
http://www.sidekick.com
CONTACT:
T-Mobile USA, Inc., T-Mobile Media Relations,
+1-425-383-4002, mediarelations@t-mobile.com, or BNC -
+1-310-854-4800, Alice Chung, achung@bncpr.com, or Eric Raymond,
eraymond@bncpr.com, both at +1-310-854-4800
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