George Foreman(R) Cooks Up Newest 'Lean, Mean, Fat-Reducing' Machines
MIRAMAR, Fla., Oct. 14 /PRNewswire/ -- Those looking to enjoy their
favorite foods without guilt can look to the newest appliances in the
George Foreman(R) family introduced today by Applica, the Florida-based
company that markets and distributes the George Foreman branded product
line.
The new George Foreman(R) Lean Mean(TM) Fryer is the brand's first deep
fryer with a patented spinning feature that knocks out up to 55 percent* of
the fat absorbed during frying. The new George Foreman(R) 360 Grill(TM),
the brand's first circular grill, offers the largest grilling space to date
and joins the best-selling line of grills as the brand approaches nearly
100 million grills sold.
"The new Lean Mean Fryer and 360 Grill demonstrate the George Foreman
brand's commitment to developing innovative appliances that continue to
provide a healthy and convenient way to cook foods that, when traditionally
prepared, can be full of fat and calories," said Evanghela Hidalgo,
president and general manager for Applica. "As Americans become
increasingly health conscious, we're proud to offer unique, high-performing
products like the Lean Mean Fryer and 360 Grill that allow consumers to
enjoy their favorite foods without sacrificing flavor, quality or texture."
Innovative Technology: The George Foreman Lean Mean Fryer
The George Foreman Lean Mean Fryer uses unique, patented Smart Spin(TM)
technology to knock out up to 55 percent of the fat absorbed during frying,
delivering crisped, fried foods with less grease. After a conventional
deep-frying cooking process, the Lean Mean Fryer enters the second phase of
cooking -- a "spin cycle" in the cooking basket. The basket is lifted from
the cooking oil and Smart Spin technology is engaged, leveraging
centrifugal forces to deliver a finished food product that retains up to 55
percent less fat than conventional frying methods*. During the spinning
process, the food continues to cook through hot air convection to stay
crispy and hot.
Additional Features:
-- A viewing window allows consumers to safely check food while it's
cooking without having to stop or open the deep-fryer.
-- A variable thermostat dial, dual-speed spinning basket and spinning
timer selection allows consumers to customize the cooking process based on
the food selection and desired amount of oil removed.
-- The Lean Mean Fryer contains a replaceable and washable filter,
which reduces the release of oil vapors and odors into the kitchen.
-- Other convenience features include a breakaway cord and
dishwasher-safe (including the basket, frying bowl and filter) parts for
easy cleaning and care.
With a suggested retail price of $149.99, the George Foreman Lean Mean
Fryer is widely available at U.S. and Canadian mass merchants, specialty
stores and online retailers now.
Endless Uses: The George Foreman 360 Grill
Whether consumers choose to make hamburgers, quesadillas, panini or
even deep dish pizza, the versatile, round George Foreman 360 Grill
accommodates a variety of cooking needs. With its five removable plates,
including two for grilling, two for quesadillas and other snacks and one
deep baking/griddle pan for pizza and more, this grill allows consumers the
freedom to prepare a broad spectrum of healthier meals. Uniquely outfitted
with grills on both sides, it seals in juices enhancing flavor and
retaining nutrients while also allowing for a speedier total cooking time.
Like all George Foreman grills, the 360 Grill has a patented angled cooking
surface with deep grill ribs designed to knock out the fat during cooking.
Additional Features:
-- The George Foreman 360 Grill is the first circular grill in the
brand line-up and offers consumers the largest cooking space ever -- 106
inches.
-- The distinctive, contemporary design is scratch-resistant and
durable and is available in red, blue, white or black with an integrated
handle for easy mobility and storage.
-- Removable grill plates are covered in "George Tough(TM)" triple
layered, scratch-resistant, non-stick coating and are dishwasher safe for
an easy cleanup.
The George Foreman 360 Grill is available now at U.S. and Canadian mass
merchants, specialty stores and online retailers with a suggested retail
price of $149.99.
"With this ever changing economy, George Foreman invites people back
into the kitchen with innovative and multipurpose appliances that offer a
great value," said Hidalgo. "From the kitchen novice to the cooking
aficionado, George Foreman appliances make cooking healthy, fun and easy."
Introduced in 1994, the George Foreman grill continues to serve as a
kitchen staple for the health and time-conscious at home chef. The
appliances knock out up to four times more fat than competitor grills
through their patented sloped grill plates. The fat rolls down the slope
into the grease tray leaving a leaner, healthier meal that's full of
flavor.
For more information on George Foreman products or to watch the "Knock
Out the Fat with George" interactive Web show, please visit
http://www.georgeforemancooking.com.
*Percentage of fat reduction refers only to the percentage of fat
absorbed during frying, in comparison to conventional deep fat fryers. This
product does not remove the original fat present in food items prior to
frying. Results are based on independent laboratory testing, using a two
minute spin cycle. Results are not typical and may vary based on food type
and brand. Average reduction of absorbed fat of tested food items is 38
percent. Fried foods should be eaten in moderation and only as part of a
well-balanced diet. Consult your physician or nutritionist for dietary
advice.
About Applica
Based in Miramar, Florida, Applica and its subsidiaries are marketers
and distributors of a broad range of small household appliances. Applica
offers high-quality kitchen and home products, including well-known and
tenured company-owned brand names -- LitterMaid, InfraWave, Gizmo(R) and
Lids Off(R) - - and licensed brand names** -- Black & Decker(R) and
SpaceMaker(R). Applica has recently added to its portfolio of brands. At
the end of 2007, Applica joined with Salton Inc and added to its portfolio
amazing brands like George Foreman(R), Farberware(R), Breadman(R),
Juiceman(R), Russell Hobbs(R) and Toastmaster(R). Applica's customers
include mass merchandisers, specialty retailers and appliance distributors
in North America, Latin America and the Caribbean. Domestically, Applica,
with its line of Black & Decker(R), Farberware(R) and George Foreman(R)
labeled products, holds a No. 1 market position in several product
categories, including toaster ovens, percolators, contact grills and irons.
**Black & Decker is a trademark of The Black & Decker Corporation,
Towson MD. Spacemaker is a trademark of General Electric Company, USA.
|
