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  Apple Unveils 24-inch LED Cinema Display for New MacBook Family

   Designed for the new MacBook family, Apple’s LED Cinema Display features a 24-inch LED-backlit widescreen display with built-in iSight video camera, mic and speakers. (PRNewsFoto/Apple)

CUPERTINO, CA UNITED STATES
    CUPERTINO, Calif., Oct. 14 /PRNewswire-FirstCall/ -- Apple(R) today
unveiled the LED Cinema Display featuring a stunning 24-inch LED-backlit
widescreen display with built-in iSight(R) video camera, mic and speakers
in an elegant, thin aluminum and glass enclosure. Designed for the new
MacBook(R) family, the LED Cinema Display includes an integrated MagSafe(R)
charger, three USB 2.0 ports and the new Mini DisplayPort, making it easy
for MacBook users to quickly connect and power their notebooks as well as
use their favorite peripherals.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20081014/AQTU047)

    "The new LED Cinema Display is the most advanced display that Apple has
ever made," said Philip Schiller, Apple's senior vice president of
Worldwide Product Marketing. "It is a perfect fit for our sleek new line of
aluminum MacBooks with its 24-inch LED-backlit screen, aluminum and glass
enclosure, integrated camera, mic and speakers, MagSafe charger, three USB
ports and Mini DisplayPort."

    The 24-inch glossy, widescreen display with 1920 x 1200 pixel
resolution uses LED-backlit technology to provide instant full-screen
brightness and great power efficiency. Suspended by an aluminum stand with
an adjustable hinge that makes tilting the display almost effortless, the
new display includes a built-in iSight video camera, mic and speakers,
making it ideal for video conferencing with iChat(R),* listening to music
or watching movies. The new display also includes three self-powered USB
2.0 ports so users can simply leave their printer, camera, iPhone(TM) 3G or
iPod(R) dock connected when they take their MacBook with them. The sleek,
thin display also includes a built-in universal MagSafe charger so users
can conveniently leave their notebook's MagSafe power adapter in their
travel bag.

    The new LED Cinema Display is the greenest Apple display ever, made
with mercury-free LED technology, arsenic-free glass and highly recyclable
materials. The LED Cinema Display meets stringent Energy Star 4.0
requirements and achieves EPEAT Gold status.** The new display contains no
brominated flame retardants, all internal cables and components are
PVC-free and its foam packaging has been reduced by 44 percent.

    Part of the next-generation DisplayPort industry standard, the new Mini
DisplayPort delivers a pure digital signal that can drive up to a 30-inch
widescreen display. The Mini DisplayPort is ultra-compact at just 10
percent the size of a full DVI connector, perfect for the sleek design of
the new MacBook family. Adapters are available for using the MacBook's Mini
DisplayPort with older generation VGA, DVI/HDMI and Dual-Link DVI displays.

    Pricing & Availability

    The new LED Cinema Display will be available in November through the
Apple Store(R) (http://www.apple.com), Apple's retail stores and Apple
Authorized Resellers for a suggested retail price of $899 (US). The LED
Cinema Display requires a MacBook, MacBook Air(TM) or MacBook Pro with the
new Mini DisplayPort.

    *Video chatting requires a broadband Internet connection; fees may
apply.

    **EPEAT is an independent organization that helps customers compare the
environmental performance of notebooks and desktops. Products meeting all
of the 23 required criteria and at least 75 percent of the optional
criteria are recognized as EPEAT Gold products. The EPEAT program was
conceived by the US EPA and is based on IEEE 1680 standard for
Environmental Assessment of Personal Computer Products. For more
information visit http://www.epeat.net.

    Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award- winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.

    (C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iSight, MacBook, MagSafe, iChat, iPhone, iPod, Apple
Store and MacBook Air are trademarks of Apple. Other company and product
names may be trademarks of their respective owners.



  SOURCE Apple




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Related links:
  • http://www.apple.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20081014/AQTU047
    AP Archive: http:
    CONTACT:
    Janette Barrios, +1-408-974-7608,
    jbarrios@apple.com, or Bill Evans, +1-408-974-0610,
    bevans@apple.com, both of Apple

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