Fox News, A&E Television Networks join global mobile advertising
network
BOSTON, Oct. 15 /PRNewswire/ -- Nokia today announced that several
leading U.S. publishers have joined the Nokia Media Network, a premium
advertising network that provides brands reach to millions of mobile
consumers through advertising on blue-chip mobile publishers, operator
partners and Nokia services, furthering Nokia's reputation of providing
wide audience reach on high-quality publisher mobile sites.
These additions join other flagship Nokia Media Network publishers such
as Reuters, CNET, Agence-France Press, Unidad Editorial, Hearst and
AccuWeather; operators like Sprint and Airtel; and Nokia services like
Nokia.mobi. The additions include the following publishers, who will
further strengthen the Nokia Media Network's reach in the United States:
-- Fox News
-- A&E Network(R)
-- Bio Channel(R)
-- HISTORY(TM)
-- The Hollywood Reporter
"We're very pleased to welcome these blue-chip publishers to the Nokia
Media Network," said Tom Henriksson, head of Nokia Interactive Advertising.
"These additions fortify the Nokia Media Network's reach in the United
States, which has already been a well-performing advertising network,
especially for advertisers in the entertainment, automotive and mobile
content sectors."
"We advertise on the Nokia Media Network for its brand-safe,
high-performance media and its ability to reach our target audience," said
Larry Shapiro, executive vice president, mDisney, which has been running
Disney mobile web advertising on the Nokia Media Network.
Nokia Interactive Advertising helps brands reach the potential global
audience of 3.3 billion consumers with mobile devices. Through the Nokia
Media Network and Nokia Interactive Solutions, Nokia Interactive
Advertising provides brands with all they need to connect with and engage
consumers with mobile advertising.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people
to experience music, navigation, video, television, imaging, games,
business mobility and more. Developing and growing our offering of consumer
Internet services, as well as our enterprise solutions and software, is a
key area of focus. We also provide equipment, solutions and services for
communications networks through Nokia Siemens Networks.
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