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  Alltel Wireless Lets Customers Move to Their Own Beat With the LG Rhythm

         Alltel launches next generation Bluetooth(TM) music phone

    LITTLE ROCK, Ark. and SAN DIEGO, Oct. 16 /PRNewswire/ -- Alltel
Wireless, America's largest network, and LG Electronics MobileComm U.S.A.,
Inc. (LG Mobile Phones) announced today that the LG Rhythm is available in
Alltel retail stores and online at shopalltel.com. The LG Rhythm was
created with music enthusiasts in mind and is equipped with one of the most
advanced music systems available.

    Sleek and stylish, the LG Rhythm offers customers a premium music
player with Digital Signal Processing as well as a graphic equalizer
professionally tuned by Mr. Mark Levinson. The phone also includes an FM
transmitter that easily streams songs to a car stereo or other receiver
from up to 10 feet away. The LG Rhythm also comes with a 3.5 mm stereo
headset with a microphone that allows users to easily toggle between music
and incoming calls.

    "We recognize our customers are seeking a multifunctional handset that
is both fun to use and enhances their mobile lifestyle," said Brian Ullem,
vice president of device strategy for Alltel Wireless. "With the
introduction of the LG Rhythm, Alltel remains dedicated to providing
customers with entertainment-focused handsets and a world class wireless
experience."

    "The LG Rhythm is a great option for consumers who are looking for a
multi-faceted music phone with premium sound," said Ehtisham Rabbani, vice
president of product strategy & marketing for LG Mobile Phones. "There is
no question that consumers crave more out of their mobile devices and LG
continues to bring the features and functions that truly enhance their
mobile lives."

    Possessing the functionality of a wireless phone with the entertainment
options of an MP3 player, the LG Rhythm is an ideal handset for both work
and play. With 120 MB of internal memory, users can store their favorite
songs or video files and conveniently access the files using a designated
music hot key and 1-inch circular touchscreen. Other features include a
2-inch main LCD display screen, a 1.3 megapixel camera with zoom and
camcorder, Bluetooth 2.0 capabilities, background music mode and a microSD
external memory port supporting up to 16 GB.

    Alltel Wireless is offering the LG Rhythm in black or white for $119.99
after $50 mail-in-rebate and a two-year service agreement. Beginning today,
the LG Rhythm is available in Alltel retail stores and online at
shopalltel.com.

    Alltel Wireless continues to provide choice and flexibility to the
customer's wireless experience with its exclusive "My Circle" feature,
giving customers unlimited calling to and from any five, 10 or 20 numbers
on any network for free. Alltel Wireless was also the first to offer
Anytime Plan Changes, giving customers the flexibility to change their
calling plans at any time, without extending their current contract.

    To access the multimedia content associated with this release, please
visit thenewsmarket.com/alltel. Registered members will find broadcast
quality video for their purposes, free of charge.

    Alltel Wireless is owner and operator of the nation's largest wireless
network and has more than 13 million customers.

    About LG Electronics Inc.

    LG Electronics Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, home appliances and mobile
communications, employing more than 82,000 people working in 114 operations
including 82 subsidiaries around the world. With 2007 global sales of USD
44 billion, LG comprises four business units -- Mobile Communications,
Digital Appliance, Digital Display and Digital Media. LG is the world's
leading producer of mobile handsets, flat panel TVs, air conditioners,
front-loading washing machines, optical storage products, DVD players and
home theater systems. For more information, please visit
http://www.lge.com.


For additional information contact: Andrew Moreau 501-905-7962 Vice President - Corporate Communications Alltel Wireless andrew.moreau@alltel.com Lucie Pathmann 501-905-5553 Director - Marketing Communications Alltel Wireless lucie.r.pathmann@alltel.com Demetra Kavadeles 858-635-5232 LG Mobile Phones Public Relations dkavadeles@lge.com Jackie Johnson 310-248-6192 Ogilvy PR for LG jacqueline.johnson@ogilvypr.com
  SOURCE LG Electronics MobileComm U.S.A., Inc.




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Related links:
  • http://shopalltel.com
  • http://thenewsmarket.com/alltel
  • http://www.lge.com
    CONTACT:
    Andrew Moreau, Vice President - Corporate
    Communications, +1-501-905-7962, andrew.moreau@alltel.com, or
    Lucie Pathmann, Director - Marketing Communications,
    +1-501-905-5553, lucie.r.pathmann@alltel.com, both of Alltel
    Wireless, for LG Electronics MobileComm U.S.A., Inc.; or Demetra
    Kavadeles of LG Mobile Phones Public Relations, +1-858-635-5232,
    dkavadeles@lge.com; or Jackie Johnson of Ogilvy PR,
    +1-310-248-6192, jacqueline.johnson@ogilvypr.com, for LG
    Electronics MobileComm U.S.A., Inc.

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