QuickFind sends listings directly to car seekers' mobile devices
CHICAGO, Oct. 17 /PRNewswire/ -- Chicagoland car buyers can now get
expanded information on specific cars of interest sent directly to their
cell phones. The new Automart QuickFind service, which debuts today, is the
Chicago Tribune Media Group's latest mobile classified offering.
"This program further solidifies the complementary relationships among
our print, online and mobile product offerings," said Joe Farrell, vice
president / sales operations for Chicago Tribune Interactive. "Now, car
seekers can easily and instantly access rich information on a vehicle
listed in the paper whether they're at work, home or on-the-go."
The new Automart QuickFind service lets readers text a unique WEB ID
for a vehicle listed in the Tribune's Saturday Automart section and
instantly receive on their mobile device additional information like
photos, dealer contact information and driving directions.
"We are constantly looking for new ways to engage our readers across
multiple platforms," said Kurt Mueller, senior manager / classified
products. "Based on the success of our recruitment product, car listings
were the next most logical classified vertical to expand into mobile."
Earlier this year, the media group launched the popular Careerbuilder
QuickFind, which lets job seekers text in to receive detailed information
on listings in Tuesday's Business section and RedEye, Chicago's free daily
newspaper. The media group will soon launch a similar service for real
estate listings.
About Chicago Tribune Media Group
Chicago Tribune Media Group publishes the Pulitzer Prize-winning
Chicago Tribune as well as related print and interactive media serving
Chicagoland like RedEye, Hoy, Triblocal, chicagotribune.com and
metromix.com.
MEDIA CONTACT:
Michael Dizon
Communications Manager
312-222-3165
mdizon@tribune.com
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