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  eToys Unwraps the Season's Top Educational Toys

    Online Retailer Recommends Best Learning Toys for Holiday Gift-Giving

    DENVER, Oct. 18 /PRNewswire/ -- The top educational toys for the 2004
holiday season encourage interactive play, with learning adventures that
include exploring the globe, composing music and growing tadpoles, according
to the experts at eToys (http://www.etoys.com).  The one-stop shop for children's
toys and video games online, eToys features one of the largest selections of
engaging educational toys, hard-to-find specialty toys as well as the holiday
season's most popular toys.  The company announced today its picks for the top
educational toys this holiday season.
    The year's top educational toys use arcade-style games, music, drawing and
even characters from favorite children's TV shows to integrate learning and
fun.  Whether teaching world facts, like continents and capitals or basic
skills, like spelling and grammar, these learning toys keep children engaged
regardless of their ages or interests.

    The eToys Holiday 2004 Best Educational Toys List

    V.Smile TV Learning System (VTech Industries)
    This system combines TV and video games with learning to create an
engaging and educational experience for preschoolers.  Simply plug the console
into the TV, pop in a Smartridge and let the gaming adventures begin.
(Ages 3 to 7)

    LeapFrog: Interactive Explorer Globe (LeapFrog Toys)
    The interactive talking globe that lets players travel around the world,
play exciting games and learn amazing facts.  Touch the globe with the "magic
pen" to learn thousands of world facts including continents, countries,
capitals, music, currency and more. (Ages 8 to 17)

    Leapster Multimedia Learning System (LeapFrog Toys)
    Equipped with the interactive Leapster system and a library of
skill-building Leapster Learning books, children can play action-packed
learning games, read electronic storybooks, create works of art and watch
educational videos.  Kids control all the action using a multi-directional
control pad or a touch-sensitive stylus. (4 to 8 years)

    Fisher-Price: InteracTV Learning System (Fisher-Price)
    This ground-breaking system turns watching television into an active
learning experience by letting children interact with characters from their
favorite TV shows, including Dora the Explorer, Sesame Street and SpongeBob
SquarePants. (Ages 3 to 6)

    Barbie Desktop Computer (Oregon Scientific)
    A fun and friendly introduction to the world of PC computers, this
interactive and engaging learning tool will guide Barbie fans through 25
activities like spelling, math, grammar, vocabulary, memory and games.
(Ages 4 to 12)

    Munchkin Mozart Magic Cube (Munchkins, Inc.)
    This exciting learning toy teaches how sounds combine to form true
polyphonic music.  Just press one of the musical sides and hear the instrument
play on, allowing children to compose and arrange millions of musical
masterpieces.  (Ages 8 months to 3 years)

    Artificial Intelligence Learning Series: Tablet Notebook (VTech
Industries)
    This smart, kid-sized notebook computer engages older learners in fun,
challenging activities that teach English, math, science, geography and
history.  Arcade-style games introduce higher-level thinking through unique
Artificial Intelligence technology. (Ages 9 to 13)

    Fisher-Price: Learn Through Music Learning System with Elmo's Scavenger
Hunt Cartridge (Fisher-Price)
    This interactive early learning system uses rhythm, rhyme and repetition
of musical sounds and lyrics to teach preschoolers fundamental lessons.  The
Elmo's ABC Scavenger Hunt cartridge teaches early reading and language skills
through a fun alphabet search. (Ages 18 months to 3 years)

    Planet Frog (Uncle Milton Ind.)
    Planet Frog is a magical place where children watch live tadpoles
transform into real frogs.  Observe the frogs swim in the pond and explore
their habitat surroundings, and learn about the important role frogs play in
the environment. (Ages 6 to 16)

    Deluxe Microscope and Telescope Set (Eastcolight Ltd.)
    Encourage children's interest in science with a microscope and telescope
set.  The 30x60x50mm telescope features a sturdy aluminum body and includes a
tripod.  The microscope magnifies up to 1000x and comes with a 68-piece
accessory assortment that includes prepared and blank slides, hatchery,
spatula, tweezers, petri dish, scalpel and more. (Ages 8 to 14)

    About eToys Direct
    eToys Direct offers thousands of toys, custom dolls, video games and baby
products to online and catalog shoppers through its popular web sites and its
strategic retail partnerships.  The company owns eToys (http://www.etoys.com) and the
My Twinn doll company (http://www.mytwinn.com) and operates KBtoys.com
(http://www.kbtoys.com) under a long-term licensing agreement.  eToys Direct also
provides a toy and video game solution to its online and catalog partners,
supplying category management, full-featured content, inventory control, order
fulfillment and customer support.  The privately held company is based in
Denver.


  SOURCE eToys Direct




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Related links:
  • http://www.etoys.com
    CONTACT:
    Alissa Pinck or Rick Pendrick of G.S.
    Schwartz & Co., +1-212-725-4500, apinck@schwartz.com

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