Consumers invited to learn more at new website,
http://www.DunkinBeatStarbucks.com
CANTON, Mass., Oct. 20 /PRNewswire/ -- Dunkin' Donuts or Starbucks?
Americans have made their coffee choice clear. An independent taste test of
coffee drinkers across ten major U.S. markets shows a significant majority
of participants preferred Dunkin' Donuts coffee over Starbucks.
A&G Research, Inc., under the counsel of claims test advisor Al Ossip,
conducted the taste test in May and June in Atlanta, Boston, Chicago,
Cleveland, Dallas, Detroit, Los Angeles, Miami, New York City, and
Starbucks' home turf, Seattle. 476 adults, each of whom had consumed
regular, hot brewed coffee within the past week, participated in this
double-blind taste test. For the test, A&G Research used fresh packaged
coffee purchased in each brand's stores, tested each brand's most popular
flavor (Dunkin' Donuts Original Blend versus Starbucks House Blend), brewed
the coffee using equipment recommended by each brand and served it black.
A&G says that the study results clearly indicate a preference for
Dunkin' Donuts:
-- Among all participants, 54.2% preferred Dunkin' Donuts coffee,
compared to 39.3% who chose Starbucks. 6.3% expressed no preference.
-- Of those participants who did have a preference, 58% favored
Dunkin' Donuts coffee, versus 42% for Starbucks.
Consumers are invited to learn more about Dunkin' Donuts' coffee at a
new website, http://www.DunkinBeatStarbucks.com, beginning today.
"The results of this independent taste test underscore what our
customers have always known: Dunkin' Donuts quite simply serves the best
cup of coffee in the country," said Frances Allen, Brand Marketing Officer
for Dunkin' Donuts. "Dunkin' Donuts' 58-year heritage in coffee is
unmatched by any other chain. Keeping Americans running all day with the
highest-quality coffee has always set our brand apart from competitors. It
will continue to fuel our growth westward so every coffee drinker in
America can experience for themselves the country's best-tasting coffee,
always served fast, fresh and at an affordable price," she said.
Beginning on national television today, a new spot will depict
vignettes of hard-working Americans who have taken a blind taste test
during their busy daily routines. A poll-taker seeks their vote and makes a
checkmark on a clipboard to illustrate the results. The spot, which was
created by Hill Holiday, offers an entertaining, light-hearted approach
that leaves the unmistakable message that consumers prefer Dunkin' Donuts
coffee over Starbucks. The spot reminds people that America, does indeed,
run on Dunkin'. The message will also be communicated on radio, in-shop and
online.
For millions of people, enjoying a cup of Dunkin' Donuts coffee is a
daily ritual. Dunkin' Donuts has set the industry standard for offering a
superior grade of coffee, and the company sells nearly 1.5 billion cups of
coffee every year. In 2008, for the second year in a row, Dunkin' Donuts
ranked number one in customer loyalty in the coffee category by the Brand
Keys Customer Loyalty Engagement Index. According to the survey, Dunkin'
Donuts was the leading brand for consistently meeting or exceeding consumer
expectations.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite everyday, all-day
stop for coffee and baked goods. Dunkin' Donuts is the #1 retailer of hot
and iced regular coffee-by-the-cup in America, and the largest coffee and
baked goods chain in the world. Dunkin' Donuts has earned the #1 ranking
for customer loyalty in the coffee category by Brand Keys for two years
running. The company has more than 7,900 restaurants in 30 countries
worldwide. In 2007, Dunkin' Donuts' global system-wide sales were $5.3
billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of
Dunkin' Brands, Inc. For more information, visit http://www.DunkinDonuts.com.
Contact: Andrew Mastrangelo
Dunkin' Donuts
(781) 737-5200
Andrew.Mastrangelo@DunkinBrands.com
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