SHANGHAI, China, Oct. 22 /Xinhua-PRNewswire/ -- Madhouse Inc., China's
largest and most intelligent mobile advertising network, today announced
that Nokia Growth Partners, part of Nokia's venture capital arm, has
recently completed an investment in the company.
Madhouse managed several mobile advertising campaigns for Nokia during
the past year and is working closely with Nokia as it expands its Software
and Services initiative in China.
"Having ran a number of campaigns with successful results together last
year, Nokia is a satisfied mobile advertising customer of Madhouse," says
Dan Wong, who leads in Software and Services in China. "Madhouse's
intelligent mobile ad serving capabilities and its wide mobile ad network
coverage complement Nokia's global efforts in many ways. Nokia benefits
from leveraging Madhouse's mobile advertising partnerships and sales force,
and gains insight into the development of China's mobile advertising sector
via the country's market leader."
"We are delighted to welcome Nokia Growth Partners as a new strategic
investor in Madhouse," said Joshua Maa, founder and CEO of Madhouse Inc.
"Nokia's global experience will provide us with invaluable support to
strengthen our leadership position in China's mobile advertising market. We
have demonstrated and proven our capabilities through our collaboration
with Nokia and will continue to develop our mobile advertising network and
to deliver the industry's most advanced mobile marketing solutions."
"Madhouse is a promising company in an area of importance to Nokia and
is our first investment in the region", says Paul Asel, Partner at Nokia
Growth Partners. "An investment in Madhouse extends an established Nokia
relationship as well as a partnership with Gobi Venture Partners, an early
stage venture firm focused on digital media investments in which Nokia
invested last year. Madhouse is an example of how Nokia has benefited from
the Fund of Funds program that Nokia launched in 2007."
About Nokia Growth Partners
Nokia Growth Partners is a leading global growth stage venture firm
focused on mobile technology, services and media. Nokia Growth Partners is
funded by Nokia to provide superior returns and investments into companies,
firms, and people that are changing the face of mobility, communications,
and the internet. Nokia Growth Partners works closely with the promising
companies adding value through deep domain expertise and network in the
mobility market combined with many years of venture investment experience.
Nokia Growth Partners offers companies in which it invests a global
engagement model through its presence in the U.S., Europe and Asia. See
http://www.nokiagrowthpartners.com for more information.
About Madhouse Inc.
Madhouse is China's largest and most intelligent mobile advertising
network and is headquartered in Shanghai with offices in Beijing and
Guangzhou. The Madhouse team consists of more than 170 professionals. The
company offers three key services:
MadServing(TM): A highly intelligent, fully-automated, in-house system
that serves targeted ads to mobile websites and client media while
providing detailed performance reports.
MadNetwork(TM): Composed of over 1,100 major publisher sites,
MadNetwork is China's largest mobile advertising network and represents
over 75% of total mobile internet traffic in China.
MadSolutions(TM): Innovative mobile marketing solutions and campaign
management services such as mobile interactive messaging platforms, mobile
website design and development, are tailored to maximize cross-media
effectiveness and consumer interaction. Wireless applications include
Bluecasting, and mobile 2-D barcode technology.
Madhouse is privately held and venture funded by TDF Capital, Gobi
Ventures, and JAFCO Asia. Strategic investors include D2 Communications
Inc. and Nokia.
For more information, please visit http://madhouse.cn .
For more information, please contact:
Ms. Wendy Wang
Madhouse Inc.
Corporate Communications
706 Cloud Nine Plaza, 1118 Yan An West Road, Shanghai PRC 200052
Tel: +86-21-61159760
Fax: +86-21-61159755
Mobile: +86-136-0187-7094
Email: wendywang@madhouse-inc.com
| |
SOURCE Madhouse Inc.
 back to top
Related links:
http://madhouse.cn
http://www.nokiagrowthpartners.com
CONTACT:
Ms. Wendy Wang, Madhouse Inc., Corporate
Communications, 706 Cloud Nine Plaza, 1118 Yan An West Road,
Shanghai PRC 200052, +86-21-61159760, Fax +86-21-61159755, Mobile
+86-136-0187-7094, wendywang@madhouse-inc.com
| |
|
