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  Bang & Olufsen Launches New MP3 Player for Holiday 2007 Season

   Bang & Olufsen logo. (PRNewsFoto/BANG & OLUFSEN) (Newscom TagID: prnphotos053425)

VANCOUVER CANADA
   Bang & Olufsen BeoSound 6 (PRNewsFoto/Bang & Olufsen)

ARLINGTON HEIGHTS, IL UNITED STATES
   Bang & Olufsen EarSet 2. (PRNewsFoto/Bang & Olufsen)

ARLINGTON HEIGHTS, IL UNITED STATES
                      Giving Never Sounded So Good ...

    ARLINGTON HEIGHTS, Ill., Oct. 25 /PRNewswire/ -- Bang & Olufsen, the
global provider of exclusive, high quality audio and video products,
announces the arrival of its new MP3 player, renowned for its cutting edge
style and dynamic CD sound quality. Additionally, Bang & Olufsen presents a
variety of holiday gift ideas, including a stylish Bluetooth headset,
robust computer loudspeakers, and a distinct home telephone that enables
clear and concise communication.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a
           http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-a
           http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-b)
    BeoSound 6 New MP3 Player
    For those who seek the ultimate sound quality while listening to their
favorite digital music files, BeoSound 6 proves to be the top choice! Its
superior sound performance rivals that of home audio systems. When compared
to other MP3 players, BeoSound 6 has a very clear and pure CD sound
quality, due to its high performance on signal to noise playback.
    BeoSound 6 allows up to 40 hours of playback (which is double the
market standard for battery life). It has a storage capacity of up to 1000
songs and can be utilized with any PC or MAC based operating systems --
making it the MP3 player of choice for those who value quality over
quantity!
    Focusing on high quality materials and detailed craftsmanship, BeoSound
6 looks as good as it sounds. Surrounded by a stainless steel frame and
featuring a black soft-touch lacquered surface and a black
scratch-resistant glass display (with a resolution of 128 x 160 pixels),
the result is crystal clear impeccable sleek design.
    BeoSound 6 will be delivered with an exclusive, slim fit leather case.
BeoSound 6 can be operated while positioned in the case and it also stores
the A8 earphones when not in use. MSRP $600.00 USD
    EarSet 2 -- Tonal Precision and Superb Comfort
    EarSet 2 is the first Bang & Olufsen wireless, Bluetooth headset to
enter the market place. It offers superb comfort with its ergonomic design
and an unprecedented sound quality with its innovations in speech and sound
reproduction. It can be used together with Serene, as well as any other
mobile phone with a standard Bluetooth interface.
    EarSet 2 sets new standards in sound quality with its two
omni-directional microphones (that are placed merely 30 millimeters apart)
and advanced digital signal processing that ensure the experience of a
true, face-to-face conversation. The omni directional microphones block out
wind noise and together compensate, filter and suppress any and all
exterior sounds. The speech quality is also greatly enhanced as EarSet 2
contains a completely closed cabinet and miniature speaker unit. The unit
is supported by air vents and a bass port which ensures a frequency
response that offers a very high degree of tonal precision.
    Simply fold out the short microphone arm and EarSet 2 is switched on,
fold it back in and it is switched off. It is beautifully crafted in
anodized aluminum and soft touch plastic surfaces. When not in use, EarSet
2 may be stored and transported in a designed container that also
conveniently serves as a charger. MSRP $350.00 USD
    BeoCom 4 -- Form and Function, Redefined
    Standing upright, this two component handset and base combination
offers exceptional convenience and unrivalled ease-of-use. BeoCom 4 is Bang
& Olufsen's latest masterpiece that is asymmetrically divided into two
halves and therefore provides a high level of interaction. When placed
together the two units form a distinct tower, when apart they offer two
separate, fully functioning visual identities.
    BeoCom 4 is very light weight and is operated through a smooth, raised
wheel located on the handset. The wheel is navigated with one-step thumb
operation allowing the user to scroll through the built in phone book and
call list. High sound quality reproduction from the built in loudspeaker is
ensured by a combination of Bang & Olufsen skills in acoustics and advanced
digital signal processing. The handset, consisting of a loudspeaker and
microphone, is built upon the same design concept as our award winning
earphones, where individual adaptation to each user is applied.
    BeoCom 4 features a smooth and durable surface, ensured by an extensive
ultra violet lacquering process which produces a highly scratch-resistant
surface. BeoCom 4 comes in black, blue, and beige, has caller ID and call
waiting functionality. MSRP $350.00 USD
    BeoLab 4 PC/MAC -- The Ultimate Computer Loudspeaker
    BeoLab 4 is the first dedicated and self amplified PC and MAC based
computer loudspeaker from Bang & Olufsen which offers a very compact design
with robust sound. BeoLab 4 is the perfect solution for those who rely on
computers for any and all sources of entertainment. Given the increasing
role music plays on the development of computer games and digital music
sharing and listening, Bang & Olufsen has come up with the ultimate
solution to enhance the listening experience.
    Based on our proprietary digital ICEpower(R) amplifier technology,
BeoLab 4 enables very large sound to be produced from such a small speaker
shape. With its unconventional pyramid-structure, BeoLab 4 is approx. 8
inches high and 9 inches wide, yet it delivers impeccable range within the
entire audio spectrum, from deep bass to high treble.
    BeoLab 4 is an intelligent loudspeaker that automatically adjusts the
bass according to the volume level. When playing at normal volume, the bass
provides the foundation for a natural "soundscape". Conversely, the bass is
adjusted downwards when the volume is high, to avoid damaging the bass
unit. This self adjusting patented system by Bang & Olufsen is called ABL
(Adaptive Bass Linearization), and it has proven its worth in our
loudspeakers for many years. BeoLab 4 connects easily to a PC or a Mac
using a normal mini-jack plug and is immediately ready to use for plug and
play operation. It can also link up to the BeoSound 2 MP3 player or any
other MP3 player on the market. BeoLab 4 is available in red, blue and
black. MSRP is $990.00 USD
    About Bang & Olufsen a/s
    Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world
renowned for its distinctive range of quality consumer electronic products
that represent our vision: Courage to constantly question the ordinary in
search of surprising, long-lasting experiences. The Bang & Olufsen Group
manufactures a unique range of televisions, music systems, loudspeakers,
telephones, and multimedia products. With more than 2,400 employees and
products sold in more than 60 countries worldwide, Bang & Olufsen turnover
for the 2006/07 financial year was DKK 4,376 million (USD 801 million).
Further information about Bang & Olufsen a/s is available from
http://www.bang-olufsen.com
    About Bang & Olufsen America, Inc.
    Headquartered in the Greater Chicago Area, Bang & Olufsen America, Inc.
is a fully owned subsidiary of Bang & Olufsen a/s of Struer Denmark. It was
founded in 1972 and provides support and development for 54 retail
showrooms in the continental US, Mexico, Dominican Republic, and Canada.


  SOURCE Bang & Olufsen




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Related links:
  • http://www.bang-olufsen.com/
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20060413/CGTU021LOGO-a
    http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-a
    http://www.newscom.com/cgi-bin/prnh/20071025/AQTH144-b
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Leena Hamdi of Bang & Olufsen America, Inc.,
    +1-847-590-4925, lhi@bang-olufsen.dk

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