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  GlobalFun and Breakthrough New Media team together to take hit show Atomic Betty to mobile phones

    KARLSKRONA, Sweden, Oct. 27 /PRNewswire/ - GlobalFun AB, a global
wireless entertainment developer and publisher, has signed an agreement with
Breakthrough New Media, Inc. to develop and globally publish a mobile game
based on the Atomic Betty hit animation series produced by Breakthrough
Animation, Atomic Cartoons and Teleimages Kids. Atomic Betty is currently sold
to over 100 territories worldwide including Cartoon Network US; Teletoon
Canada; M6 France; Cartoon Networks in the UK, Italy, Scandinavia, Southeast
Asia, Australia; CITV UK; and ABC Australia.
    "GlobalFun is excited to have this opportunity to work with Breakthrough
New Media and their top show Atomic Betty," said Johan Christenson, Chairman
of GlobalFun's North American Operations. "We are impressed with the high
level of quality and innovativeness of the show and character and know that
our customers are eager to see these types of games reach the market. There is
a clear demand from the younger audience in the mobile arena. Atomic Betty
will be a part of filling the current void for that segment."
    Bertil Krumnack, Chief Operations Officer of GlobalFun AB said, "We
believe that GlobalFun can bring Atomic Betty to life on the mobile phone in a
way that highlights the true spirit of the Atomic Betty character and
franchise. As a provider of mobile games to many of the market's largest
carriers, we are very enthusiastic about our joint collaboration with
Breakthrough New Media, especially regarding new emerging markets."
    Michael McGuigan, managing partner for Breakthrough New Media added,
"Breakthrough is excited at the opportunity to introduce Atomic Betty to the
mobile world. This is an area that is underexploited by entertainment
companies and Breakthrough New Media is committed to making Atomic Betty a
leading property in this emerging market".

    About GlobalFun AB
    GlobalFun AB (http://www.globalfun.com), a leading wireless entertainment
developer and publisher, was founded in 2000 and has firm focus on providing
entertainment products for digital distribution channels. GlobalFun brings
state of the art, high quality wireless games and entertainment to end-users
worldwide by being a preferred mobile entertainment partner with wireless
carriers, manufacturers and e-tailers. Those partners include Sony Ericsson
Mobile Communications AB, Cingular, T-Mobile, Telestra, TeliaSonera, Vodafone,
Jamba, and many more. GlobalFun is headquartered in Sweden with local sales
offices in the United States and Europe. For updated information on GlobalFun
AB, our products and customers, please visit our web site.

    About Breakthrough New Media, Inc.
    The interactive division of Breakthrough Films & Television, Breakthrough
New Media is one of Canada's most successful companies at creating innovative,
convergent websites and games based on television properties. Visit
http://www.breakthroughfilms.com.


  SOURCE Breakthrough New Media, Inc.




Back to Topback to top

CONTACT:
GlobalFun AB - North America, Johan
Christenson, (302) 731-2005, Johan.Christenson@globalfun.com;
Breakthrough New Media - Canada, Jill Spitz, Director of
Publicity, (416) 482-1370; GlobalFun AB - Europe, Bertil
Krumnack, + 39 338 6763 060, Bertil.Krumnack@globalfun.com

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