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  Activision's Highly Anticipated Guitar Hero(R) World Tour Takes Center Stage on Retail Shelves Nationwide

  Cooperative Band Experience, All-New Controllers Including Guitar, Drums
     and Microphone, Robust 86-Song On-Disc Set List, In-Game Celebrity
Appearances and Innovative Music Studio Combine for Unprecedented Music and
                             Gaming Experience
 Over 20 Tracks From Artists Such As Metallica, R.E.M. and Oasis Available
 As Downloadable Content for All Next-Gen Consoles - including Wii - During
                                First Month

    SANTA MONICA, Calif., Oct. 27 /PRNewswire/ -- Living-room legends are
now free to jump on stage and rock as Activision Publishing, Inc.'s
(Nasdaq: ATVI) Guitar Hero(R) World Tour, shreds, drums and wails onto
retail shelves nationwide. Transforming music gaming by expanding Guitar
Hero's(R) signature guitar gameplay into a cooperative band experience,
Guitar Hero World Tour combines state-of-the-art wireless controllers in
new online* and offline gameplay modes and a Music Studio feature that lets
you compose, record, edit and share your own rock and roll anthems. Guitar
Hero World Tour is the most complete music game to-date with 86 on-disc
tracks from music legends such as The Eagles, Van Halen, Metallica, Michael
Jackson and The Doors and featuring in-game appearances by world famous
artists like Ozzy Osbourne, Billy Corgan and Travis Barker.

    "Only Guitar Hero World Tour has the star power and brand recognition
to bring family and friends together to rock this fall," said Dusty Welch,
Head of Publishing for RedOctane. "With a massive on-disc set list and a
host of downloadable content on the way, new high-quality controllers,
including the drum kit controller and a redesigned guitar controller;
multiple online and offline gameplay modes, plus the groundbreaking Music
Studio music creator and GHTunes(SM), a revolutionary user-generated music
hub, Guitar Hero has again set the standard in the music-based videogame
genre."

    Guitar Hero World Tour delivers more ways to play than ever before.
Virtual musicians can live out their rock and roll fantasies by playing
either a single instrument, or any combination of instruments within the
game, in addition to the full band experience. In addition to all of the
online gameplay modes from Guitar Hero(R) III: Legends of Rock, Guitar Hero
World Tour introduces Battle of the Bands mode which allows eight players
to join online and challenge each other band-to-band to determine who is
the best of the best. In the Band modes, up to four players can jam
together, online or off, as they progress through the game, and in
single-player Career Mode, players can jam on any of the instruments
in-game utilizing the controllers in branching venue progression enabling
them to rock out in the order of their choice.

    The game's innovative new Music Studio lets players express their
musical creativity by giving them access to a full complement of tools to
create digital music from scratch, utilizing all of the controllers, and
then play their compositions in the game. Music creators can also share
their recordings with their friends online through GHTunes(SM) where other
gamers can download their unique compositions and play an endless supply of
unique creations.

    The Wii(TM) version of Guitar Hero World Tour features the exclusive
Mii(TM) Freestyle mode, an intuitive gameplay mechanic that connects
players to music in a whole new way by incorporating their Mii and engaging
players with the freedom to create their own groove.

    In addition to a newly designed more responsive guitar controller which
features a touch-sensitive slide on the neck and microphone, Guitar Hero
World Tour delivers a genuine drumming experience by utilizing a realistic
drum controller. Featuring three drum pads, two raised cymbal pads and a
bass kick pedal, the drum kit controller combines larger and quieter,
velocity-sensitive drum heads with soft rubber construction to deliver that
certain bounce back when struck with a drum stick that drummers are used to
and is easy to set up, move, break down and store.

    Guitar Hero World Tour is now available for the Xbox 360(R) video game
and entertainment system from Microsoft and PLAYSTATION(R)3 computer
entertainment system. The Wii(TM) home video game system from Nintendo
version is developed by Vicarious Visions. The PlayStation(R)2 computer
entertainment system version is developed by Budcat. The game is rated "T"
for Teen by the ESRB. For more information on Guitar Hero World Tour,
please visit worldtour.guitarhero.com.

    Activision Publishing Broadcast Media Center

    Members of the media can visit Activision Publishing's Broadcast Media
Center to download broadcast quality video, web-ready video and
high-resolution images. Members of the media using Pathfire can take
advantage of a Pathfire enabled video download.

    Sound bites, behind-the-scenes and gameplay b-roll footage of Guitar
Hero World Tour are available for download.

    Broadcast Media Center: http://www.usngondemand.com/index.php

    About Activision Publishing, Inc.

    Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

    Activision maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
Australia, Japan and South Korea. More information about Activision and its
products can be found on the company's website, http://www.activision.com.

    Cautionary Note Regarding Forward-looking Statements: Information in
this press release that involves Activision Publishing's expectations,
plans, intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook", "will," "could," "would," "might," "remains," "to be," "plans,"
"believes," "may," "expects," "intends," "anticipates," "estimate,"
future," "plan," "positioned," "potential," "project," "remain,"
"scheduled," "set to," "subject to," "upcoming" and similar expressions to
help identify forward-looking statements. Factors that could cause
Activision Publishing's actual future results to differ materially from
those expressed in the forward-looking statements set forth in this release
include, but are not limited to, sales of Activision Publishing's titles,
shifts in consumer spending trends, the seasonal and cyclical nature of the
interactive game market, Activision Publishing's ability to predict
consumer preferences among competing hardware platforms (including
next-generation hardware), declines in software pricing, product returns
and price protection, product delays, retail acceptance of Activision
Publishing's products, adoption rate and availability of new hardware and
related software, industry competition, rapid changes in technology and
industry standards, protection of proprietary rights, litigation against
Activision Publishing, maintenance of relationships with key personnel,
customers, vendors and third-party developers, domestic and international
economic, financial and political conditions and policies, foreign exchange
rates, integration of recent acquisitions and the identification of
suitable future acquisition opportunities, Activision Blizzard's success in
integrating the operations of Activision Publishing and Vivendi Games in a
timely manner, or at all, and the combined company's ability to realize the
anticipated benefits and synergies of the transaction to the extent, or in
the timeframe, anticipated. Other such factors include additional risk
factors identified in Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date
of this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately
prove to be incorrect. These statements are not guarantees of the future
performance of Activision Publishing or Activision Blizzard and are subject
to risks, uncertainties and other factors, some of which are beyond its
control and may cause actual results to differ materially from current
expectations.

    *Online gameplay is only available for the Xbox 360(R) video game and
entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment
system and Wii(TM) and may require an additional subscription.

    Guitar Hero World Tour (C) 2008 Activision Publishing, Inc. Guitar
Hero, Activision and RedOctane are registered trademarks of Activision
Publishing, Inc. All other trademarks and trade names are the properties of
their respective owners. All rights reserved.

    "PlayStation", "PLAYSTATION" and "PS" Family logo are registered
trademarks of Sony Computer Entertainment Inc. Used with Permission.
Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of
the Microsoft group of companies. Wii and the Wii logo are trademarks of
Nintendo.



  SOURCE Activision Publishing, Inc.




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Related links:
  • http://www.activision.com
  • http://www.prnewswire.com/comp/007396.html /
    CONTACT:
    Aaron Grant, PR Manager of
    Activision|RedOctane, +1-310-255-2535, agrant@activision.com

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