Never-Before-Seen Infinicel(TM) Material Absorbs 10x its Weight
CINCINNATI, Oct. 27 /PRNewswire-FirstCall/ -- Heralding the biggest
innovation to hit the feminine care category in years, Always, the leader
in feminine protection, has announced the introduction of Always
Infinity(TM). At the heart of the Always Infinity pad is Infinicel(TM), a
never-before-seen material that absorbs 10 times its weight while remaining
light, forever changing women's expectations about protection during their
periods.
Not since the early introduction of ultrathin pads in the 1990s has the
feminine care market seen an advancement like Always Infinity. Always has
combined scientific originality with its continual desire to improve the
lives of women. The result is a slimmer, uber-absorbent pad, offering women
an experience unlike any pad before.
"In research conducted by Always, consumers using Always Infinity
reported a heightened sense of confidence and security, with over 85
percent of women noting that they forgot they were even using feminine
protection," said Lela Coffey, Associate Marketing Director, Always
FemCare. "As the leader in feminine protection, we are thrilled to add this
new innovation to the Always portfolio of products, demonstrating ingenuity
as we pioneer solutions to better meet the needs of today's women."
More than 60 patents were generated - in the development of the
material, the finished product and the production - and are a testament to
the R&D innovation behind Always Infinity. With the power and product
features of Infinicel, women can now have revolutionary protection in an
incredibly thin and resilient pad.
"Infinicel provides a level of absorbency that was once inconceivable,"
said Lisa Lennon, Associate Director, Research & Development, Always
FemCare. "The development of Always Infinity is a prime example of
scientific breakthrough merging with design innovation to impact everyday
lifestyles."
Always Infinity capitalizes on FemCare's years of consumer and
technical research assessing how products perform. Research indicates that
traditional pads often fail due to poor body fit. Always Infinity's design,
including its intuitive tapered core, microdots and form-fitting channels,
helps the pad achieve critical three-dimensional body fit and ultimately
helps provide women the performance and experience they seek.
In contrast to current cellulose core materials, Infinicel has an
integrated two-layer structure that removes fluid from the top of the pad
and transports it into the bottom layer, where it is distributed and
stored. This allows the pad to continue absorbing fluid away from the
source for a lighter fluid mark on the pad surface.
Always Infinity is available nationwide at grocery, drug and mass
market retailers. For more information, visit http://www.Always.com/Infinity.
Contact: Marisa Galeota, MS&L, (212) 468-3261,
Marisa.Galeota@mslworldwide.com
About P&G (NYSE: PG)
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