Turnkey platform allows media companies to launch their own dedicated
vertical networks
NEW YORK, Nov. 12 /PRNewswire/ -- Glam Media (http://www.GlamMedia.com),
number one in reach for women online, today launched the Glam Managed
Vertical Network (MVN) platform. The platform is designed to rapidly and
effectively develop, manage and monetize dedicated vertical networks. In a
separate statement today, it was announced that Lifetime Networks, the
leader in women's entertainment with the two highest-rated women's basic
cable television networks (Lifetime Television & Lifetime Movie Networks),
is the first company to leverage Glam's MVN platform to extend their reach
online by launching a co-branded vertical channel with Glam.
The Glam Managed Vertical Network (MVN) platform leverages years of
development and successful operations of Glam Media's own 400-strong
publisher network -- now #1 in reach for women. The Glam MVN platform
offers media companies the necessary infrastructure and tool set to create
a successful vertical network. With the Glam MVN, media companies can
easily recruit publishers, manage inventory, set pricing, serve and
optimize campaigns, support multiple billing systems, and offer both
publisher and advertisers a wide range of reports and technical support.
"We are proud to join forces with Glam Media to create a new network
that builds on the close relationships Lifetime and Glam have with women,"
said Dan Suratt, Executive Vice President, Digital Media and Business
Development, Lifetime Networks. "Glam has an ideal platform for bringing
audiences together with premium advertisers."
"Vertical networks have emerged as one of the most important
advertising innovations in online publishing," said Samir Arora, chairman
and CEO of Glam Media. "By pairing established media brands with a proven
and scalable platform, Glam Media enables media companies to attract
premium advertisers looking for the right Web environment."
Glam Media makes it simple for Web publishers to maximize online
advertising revenues and represents ad inventory for leading life and style
along the Web's mid-tail. Glam Media brings together owned and operated
sites including its flagship site Glam.com, the Glam Publisher Network of
more than 400 popular lifestyle websites and blogs, and syndicated content
from leading media companies.
About Glam Media
Glam Media is a distributed media company ranked number one in reach
for women with more than 22 million unique visitors in the U.S. and 37
million globally, as measured by comScore Media Metrix. Glam Media brings
together owned and operated websites including its flagship website,
Glam.com; the Glam Publisher Network of more than 400 popular lifestyle
websites, blogs, and magazines; and syndicated content from leading media
companies. These sites are integrated into an advertising and content
platform providing reach and relevancy to premium advertisers using Glam
BrandRank(TM). Glam Media is backed by blue-chip venture-capital firms
leading the new media wave, including: Accel Partners (Facebook,
BrightCove); DAG Ventures (Friendster, Plaxo); Draper Fisher Jurvetson
(Skype: eBay, Technorati); Walden Venture Capital and Information Capital
(Tickle/eMode: Monster, NetObjects).
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