SRS Labs signs deal with IOGEAR to license SRS WOW HD audio technology for
new Bluetooth Audio Transport
SANTA ANA, Calif., Nov. 13 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(Nasdaq: SRSL), a leading provider of surround sound, audio enhancement and
voice processing technologies, announced today IOGEAR as its newest SRS WOW
HD(TM) licensee. IOGEAR today launched the Bluetooth Audio Transport
(GBMH221W6), a Bluetooth headset accessory for the portable media market
that uses SRS WOW HD to dramatically improve the audio performance of
content played on any Bluetooth-enabled audio device.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071113/LATU059)
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
The IOGEAR Bluetooth Audio Transport allows the user to listen to music
and audio wirelessly from any Bluetooth-enabled product, such as an MP3
player, mobile phone, computer, home stereo system, TV and other audio
devices. After the two Bluetooth devices recognize each other, the Audio
Transport processes the audio using SRS WOW HD for an optimal music
listening experience with immersive audio realism and improved bass
response. The maximum wireless range for the Bluetooth Audio Transport is
33ft.
"We are excited to work together with SRS Labs to launch this truly
innovative product," said Miranda Su, VP of sales and marketing at IOGEAR.
"By coupling SRS' cutting-edge WOW HD technology with our new Bluetooth
Audio Transport, we are bringing a whole new dimension of listening
enjoyment to our customers."
IOGEAR's Bluetooth Audio Transport also includes a button control and a
microphone for use with Bluetooth-enabled A2DP mobile phones, allowing
users to pick up phone calls during music playback, even if their mobile
phone is tucked away. There are five control buttons integrated into the
Audio Transport for quick access to functions, including play/pause, track
selection and volume control. The built-in rechargeable battery provides up
to 6-hours of play time and the Audio Transport can be recharged via the
USB port of any computer.
SRS WOW HD technology significantly improves audio performance,
especially of highly compressed music files, by expanding the size of the
perceived audio image, providing deep, rich bass response and improving
definition and clarity of high frequencies. SRS WOW HD also restores
information that is lost by traditional recording and playback techniques,
creating a more natural and realistic audio experience. SRS WOW HD is a
complete and scalable suite that can be customized by portable audio
manufacturers to improve the quality of audio played over any digital audio
player. To date, over 500 million hardware and software products including
the SRS WOW family of audio technologies have shipped or been downloaded
worldwide. The technology continues to be the first choice for
manufacturers due to its flexibility, ease of integration, cost saving
benefits, and better overall audio performance.
"We are delighted to work with a company like IOGEAR to bring Bluetooth
products to a new level with highly-innovative features and unique
designs," said Michael Franzi, Vice President of Sales and Licensing, SRS
Labs. "As the Bluetooth market continues to grow and expand, OEMs and
product designers are quickly realizing the competitive benefits of SRS
technologies to deliver the best available audio experience to the
customer."
The IOGEAR Audio Transport (model GBMH221W6) is priced at $79.95(MSRP)
and available immediately from all major catalog and online resellers, as
well as selected retail outlets. It comes with IOGEAR's 1-year warranty.
For further information on IOGEAR and its connectivity solutions, please
visit http://www.iogear.com.
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
another 34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience through
techniques based on research into the human auditory system. Through
partnerships with leading global manufacturers and semiconductor and
software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs is the de-facto
standard of HDTV audio processing. Additionally, SRS Labs surround sound
solutions provide the professional broadcast and recording industries with
high-performance production, back-haul, storage, and transmission
capability. SRS Labs supports manufacturers worldwide with offices in the
US, China, Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com
About IOGEAR
IOGEAR, Inc., headquartered in Irvine, CA, offers fun, stylish and
innovative technology products to home users, office workers and road
warriors. A leading connectivity manufacturer, the company provides a range
of KVM (Keyboard, Video, Mouse) and KVMP (Peripheral), Connectivity and
Sharing, Networking, AV Digital Home, Mobility and Desktop solutions.
IOGEAR's products decrease office clutter, create true connected home
and small-office environments and enhance mobile lifestyles. As one of the
only true manufacturers in the industry, IOGEAR offers high-quality
products backed by the service and support that consumers demand.
Regardless of time and location, customers can reach the Customer Advocacy
Team for support at 1-866-946-4327.
IOGEAR is an environmentally-conscious organization that emphasizes
conserving natural resources to employees and customers. The company
distributes products throughout North and South America, Europe,
Asia-Pacific and the Middle East. For further information, please visit
IOGEAR's Web site at http://www.iogear.com.
(c) 2007 IOGEAR. All rights reserved. IOGEAR and the IOGEAR logo are
registered trademarks or trademarks of IOGEAR. Other company and product
names may be trademarks of their respective owners.
SRS Labs, Inc, Contact: IOGEAR press contacts:
Cyndee Pelino, Marketing Manager Amy White / Aida Causevic
SRS Labs LEWIS PR for IOGEAR
949-442-5518 619-277-6700
cyndeep@srslabs.com iogear@lewispr.com
SRS Labs Press Contact:
Jim Noyd, Noyd Communications Inc.
310-374-8100
jim.noyd@noydcom.com
| |
SOURCE SRS Labs, Inc.
 back to top
Related links:
http://www.srslabs.com
http://www.iogear.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20071113/LATU059
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS,
+1-949-442-5518, cyndeep@srslabs.com; or Press, Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for
SRS; or Amy White or Aida Causevic, both of LEWIS PR,
619-277-6700, iogear@lewispr.com for IOGEAR
| |
|
