Floral Trendsetter Joins 1-800-FLOWERS.COM's Expert Designer Collection
CARLE PLACE, N.Y., Nov. 14 /PRNewswire-FirstCall/ -- 1-800-FLOWERS.COM,
Inc. (Nasdaq: FLWS), a leading multi-channel retailer, announces the
addition of Nico De Swert, talented and inventive floral artist, to their
team of Expert Designers this winter. Nico joins a stunning team that
includes Preston Bailey, Jane Carroll, Julie Mulligan and Jane Packer.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061114/NYTU174 )
When Drew Barrymore, Cameron Diaz, Leonardo DiCaprio, Nicole Kidman and
Valentino wanted to celebrate magical moments in their lives with flowers,
they each turned to Nico De Swert for his artistic designs. Nico's floral
arrangements have been said to "resemble the bustle of an haute couture
evening gown, an art installation, or an abstract explosion of colors and
textures" in order to perfectly align with an A-list celebrity's desired
look.
"Nico is an innovative and highly regarded young designer," said Monica
Woo, President of 1-800-FLOWERS.COM's Consumer Floral Brand. "We are proud
to offer his distinctly modern and creative floral arrangements to our
customers."
Quickly transforming into one of the most sought after creative talents
in the world of floral artistry, Nico has the ability to create beautiful
designs that are both uncommon and unexpected. Nico challenges his
customers to see flowers and plants as a medium, much like fabric or paint,
for creating art. Now, thanks to 1-800-FLOWERS.COM, Nico's spectacular
arrangements are more accessible than ever.
In "High Society," part of the bold Nico De Swert 2006 Winter
Collection at 1-800-FLOWERS.COM, Nico combines lush 'Avalanche' roses and
'Prado' carnations accented with hypericum berries and stylish pearl pins
all situated in a leather-textured tin vase. One of his most decadent
arrangements, "Golden Sunset," is full of romance with 24 stems of
exquisite 'Grand Prix' red roses and red hypericum berries elegantly
arranged in a gold tapered vase designed especially by Nico and exclusively
for 1-800-FLOWERS.COM. For "Exotic Romance," Nico arranges stunning bright
red 'Chateau' carnations, vibrant pink 'Scarletta' carnations and deep
'First Red' roses in a specially designed vase inspired vintage botanical
prints from the Plantin Moretus Museum in Antwer.
In addition to his work as an imaginative floral designer, Nico is also
an accomplished author. Nico's first book, Living With Flowers, is a
wonderful expression of his theory that the shape of a container dictates
the shape of the arrangement and shows the relationship between the
container and the flowers. Additionally, Nico serves on Modern Bride
magazine's Advisory Panel and received the 2005 Trendsetter Award from the
publication.
For more information on Nico De Swert and 1-800-FLOWERS.COM, please
visit the website at http://www.1800flowers.com.
About 1-800-FLOWERS.COM(R)
For more than 30 years, 1-800-FLOWERS.COM Inc. -- "Your Florist of
Choice(SM)" -- has been providing customers around the world with the freshest
flowers and finest selection of plants, gift baskets, gourmet foods,
confections and plush stuffed animals perfect for every occasion.
1-800-FLOWERS.COM(R) offers the best of both worlds: exquisite,
florist-designed arrangements individually created by some of the nation's top
floral artists and hand-delivered the same day, and spectacular flowers
shipped overnight "Fresh From Our Growers(SM)." Customers can "call, click or
come in" to shop 1-800-FLOWERS.COM twenty four hours a day, 7 days a week at
1-800-356-9377 or http://www.1800flowers.com. Sales and Service Specialists
are available 24/7, and fast and reliable delivery is offered same day, any
day. As always, 100 percent satisfaction and freshness are guaranteed.
The 1-800-FLOWERS.COM collection of brands also includes home decor and
children's gifts from Plow & Hearth(R) (1-800-627-1712 or
http://www.plowandhearth.com), Problem Solvers(R)
(http://www.problemsolvers.com), Wind & Weather(R)
(http://www.windandweather.com), Madison Place(R)
(http://www.madisonplace.com), HearthSong(R) (http://www.hearthsong.com) and
Magic Cabin(R) (http://www.magiccabin.com); gourmet gifts including popcorn
and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
http://www.thepopcornfactory.com); exceptional cookies and baked gifts from
Cheryl&Co.(R) (1-800-443-8124 or http://www.cherylandco.com); premium
chocolates and confections from Fannie May Confections Brands(R)
(http://www.fanniemay.com and http://www.harrylondon.com); gourmet foods from
GreatFood.com(R) (http://www.greatfoods.com ); wine gifts from Ambrosia.com
(http://www.ambrosia.com); gift baskets from 1-800-BASKETS.COM(R)
(http://www.1800baskets.com) and the BloomNet(R) international floral wire
service, which provides quality products and diverse services to a select
network of florists. 1-800-FLOWERS.COM, Inc. stock is traded on the NASDAQ
market under ticker symbol FLWS.
About Nico De Swert
After graduating from the Royal Academy of Fine Art in Antwerp,
Belgium-born Nico moved to New York City, where he lived and worked for the
past seven years as an accomplished floral designer and interior stylist.
His unforgettable floral arrangements have appeared in such leading
magazines as Martha Stewart Living and Weddings, O, The Oprah Magazine, and
InStyle. He is also the accomplished author of Living With Flowers, which
showcases a spectacular array of inspired floral arrangements for the home.
In the fall of 2006, Nico debuted a Home Collection consisting of
upholstered furniture, tabletop items (vases, dishes, and bowls) and wall
hangings that will be available in his own showrooms.
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