MILPITAS, Calif., Nov. 14 /PRNewswire-FirstCall/ -- Creative, a
worldwide leader in digital entertainment products, today announced that it
has now shipped a total of 25 million MP3 players. Creative is recognized
as number two in global unit shipments in the IDC March 2007 report on
worldwide and U.S. flash and HDD-based portable media player shipments.
"Shipment of 25 million MP3 players marks a major milestone in Creative
history, as our player unit volume exceeds the combined unit sales from
some of the biggest names in consumer electronics," said Sim Wong Hoo,
chairman and CEO of Creative. "We believe that we now have our strongest
lineup of MP3 and portable media players ever, as we continue to innovate
with our recently introduced ZEN(R) Stone, ZEN Stone Plus, and the credit
card-sized ZEN."
Creative shipped its first NOMAD flash memory-based player in 1999, and
in 2000 launched the Creative NOMAD Jukebox high-capacity hard drive-based
player, stealing headlines all over the world. The subsequent launch of the
Creative MuVo(R) and Creative ZEN families of players received tremendous
critical acclaim. In addition to Creative winning three consecutive Best of
CES awards for three different portable media players, the Creative ZEN
Vision:M won the overall Best in Show award at the Consumer Electronics
Show in 2006, beating products from more than 2500 other companies.
For more information about Creative and its award-winning family of
portable media players, visit http://www.creative.com.
About Creative
Creative is a worldwide leader in digital entertainment products.
Famous for its Sound Blaster(R) sound cards and for launching the
multimedia revolution, Creative is now driving digital entertainment on the
PC platform with products like its highly acclaimed ZEN and MuVo MP3 and
portable media players. Creative's innovative hardware, proprietary
technology, applications and services leverage the Internet, enabling
consumers to experience high- quality digital entertainment - anytime,
anywhere.
This announcement relates to products launched in the United States.
Availability is subject to change without notice and may differ elsewhere
in the world according to local factors and requirements. Sound Blaster,
NOMAD, MuVo and ZEN are trademarks or registered trademarks of Creative
Technology Ltd. in the United States and/or other countries. All other
trademarks are the property of their respective owners.
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