Nation's Leading Online Bank Gives Consumers the Tools and Information to
Find the Freedom, Control and Security to Manage their Finances without
Boundaries
CHARLOTTE, N.C., Nov. 15 /PRNewswire/ -- Bank of America today
announced the launch of its new Bank the Way you Live online banking
microsite, http://bankofamerica.com/anywhere, where in one place, customers
with on-the- go lifestyles can learn how to break free of conventional
banking and find the freedom and control to manage their personal finances
online or via mobile or smart phone, courtesy of the number one online
bank.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )
The microsite features information on the valuable tools that give Bank
of America customers the freedom to bank without boundaries, the control to
manage their own finances at the touch of a computer key or phone pad and
the security to know that their finances are protected. In addition to
being a tutorial for current and prospective customers, the site is also a
portal to Bank of America's award-winning suite of online and mobile
banking products.
"Our customers lead mobile lives and they need a bank with options,
products and features that can keep up with that fast pace," said Lance
Drummond, eCommerce/ATM executive at Bank of America. "With Bank of
America, all you need is Internet access through your computer or mobile
phone to be connected to your finances anytime, anywhere."
The online site features characters from the TV commercials who lead
visitors through interactive demonstrations of each online and mobile
banking product. Consumers will learn how they can access accounts, pay
bills, transfer funds, locate banking centers or ATMs and receive account
alerts via text message on their mobile phone. They will also see how to
aggregate information and accounts for a complete financial picture, all
with multiple layers of security to help ensure that customers' personal
finance information stays personal.
"Our new microsite teaches consumers how a computer or a cell phone is
all you need to take advantage of the latest innovation from the country's
leading online bank," notes Sanjay Gupta, Global Consumer and Small
Business Banking Marketing executive for Bank of America. "We're excited to
launch an integrated campaign today around online and mobile banking that
includes television and online ads with the new tag, 'Bank the way you
live. Mobile. Online. Anytime. Anywhere.' "
"Dancing with the Stars" champion and two-time U.S. Olympic
speedskating gold medalist Apolo Anton Ohno has partnered with Bank of
America -- a longtime sponsor of the U.S. Olympic Team -- to promote the
launch of the microsite.
"My lifestyle means that I can be training in Salt Lake City one day
and traveling to a skating competition across the globe the next," said
Ohno. "Bank of America's online and mobile banking gives me the control to
securely pay bills, check balances, view statements anywhere I am, anytime
it's convenient for me."
Freedom
Bank of America's mobile banking features give customers the freedom to
pay bills, transfer funds between accounts or to other Bank of America
customers and locate banking centers or ATMs with maps and directions all
from the convenience of a mobile phone. A recent Bank of America survey
revealed that almost half (49%) of Americans would like the option to bank
at any time or location and more than a quarter (27%) of Americans have
forgotten to pay a bill, but couldn't access their bank to pay it.
With Mobile Banking, customers can check balances, pay bills, schedule
payments in advance, transfer funds, and even track payment history -
anytime, anywhere.
Users can also stay organized and save paper by viewing checking,
savings and credit card statements through Online Banking, automatically
receive electronic versions of current and past statements and sign up for
email notification when statements are ready.
Control
Bank of America's "My Portfolio"(TM) feature allows customers to
display their full financial picture all in one place, with automatically
categorized transactions that show exactly where and how they spend their
money. Helpful management tools, including charts and graphs, can create a
personalized budget to help save for bigger purchases.
Bank of America's online customers can also control their finances by
receiving free, customizable alerts via email or mobile text messages to
stay informed of their account balance and any suspicious credit card
activity.
Security
With SiteKey(R), SafePass(TM) and ShopSafe(R), Bank of America
customers have multiple layers of security, allowing them to bank and shop
online in comfort, knowing that their information is protected, all for
free.
SiteKey is an award-winning online security sign-in feature that helps
customers deter fraud by giving them an added layer of security when
logging on to Online Banking. Customers accessing Online Banking from their
cell phone or smartphone are protected with the bank's SiteKey security
service, as well as its Zero Liability Online Banking Guarantee.
With SafePass, customers making sensitive transactions can receive a
text message to their mobile phone with a 6-digit, one-time-use code that
expires as soon as it is used, providing additional protection.
When shopping online, Bank of America customers can log into ShopSafe
to create a unique, temporary credit card number, eliminating the need to
expose one's real credit card number.
For more information on Bank of America's online banking services,
consumers can visit http://www.bankofamerica.com/anywhere. To access mobile
banking, Bank of America customers simply go to the web browser on their
mobile phone and enter http://www.bofa.mobi. Once on the site, customers
enter their Online Banking ID and passcode to access their accounts.
Bank of America has been a leader in introducing innovative online
services, such as free online bill pay, SiteKey, free online equity trades
and Business 24/7(TM).
About Online Banking
Bank of America is a leading provider of online financial services, and
its online site, http://www.bankofamerica.com, has received widespread
recognition. The site is among the top 50 of all U.S.-based Internet
properties in terms of unique visitors monthly, and No. 1 among business
and finance sites, according to comScore Media Metrix. Nielsen/NetRatings
ranks Bank of America as the top online full-service bank destination in
terms of audience, page views and active reach on the site. Bank of America
has ranked No.1 in Javelin Strategy & Research's safety scorecard four
years in a row. BusinessWeek called the SiteKey(TM) security service one of
the best products of 2005. Bank of America won the Webby Award in 2006 and
the Webby People's Choice Award in 2006 and 2007 in the online banking/bill
pay category. Global Finance magazine named bankofamerica.com the best
consumer Internet bank in the world and ranked the bank No. 1 for its bill
payment and presentment and online consumer credit sites.
About Bank of America
Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in the United States, serving 57 million
consumer and small business relationships with more than 5,700 retail
banking offices, more than 17,000 ATMs and award-winning online banking
with more than 22 million active users. Bank of America is the No. 1
overall Small Business Administration (SBA) lender in the United States and
the No. 1 SBA lender to minority-owned small businesses. The company serves
clients in 175 countries and has relationships with 98 percent of the U.S.
Fortune 500 companies and 80 percent of the Fortune Global 500. Bank of
America Corporation stock (NYSE: BAC) is listed on the New York Stock
Exchange.
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