Promotional Group announces record HD DVD hardware sales following Black
Friday
LOS ANGELES, Nov. 27 /PRNewswire/ -- Following landmark Black Friday
promotions through major retail chains, the North American HD DVD
Promotional Group today announced that sales of dedicated HD DVD players
exceeded the 750,000 mark. The data is based on retailer reports and other
point of sale data, and includes standalone set-top players as well as the
Xbox 360 HD DVD player.
"HD DVD continues to gain momentum and market share with consumers,"
said Ken Graffeo, executive vice president of HD strategic marketing for
Universal Studios Home Entertainment, and co-president of the HD DVD
Promotional Group. "With more than four weeks left for holiday shopping, HD
DVD is turning out to be a perfect consumer electronics gift."
HD DVD continues to step up marketing and education efforts, helping
consumers to see the quality and value of the new format. In addition to an
enhanced presence at major retailers, HD DVD has added educational sections
to its website at http://www.TheLookAndSoundOfPerfect.com.
About HD DVD
HD DVD is the next generation, post-DVD standard for high capacity,
high definition optical discs, approved by the DVD Forum, which develops
and defines DVD formats. Its more than 220 strong membership brings
together leaders in movies and entertainment, computing, consumer
electronics and software. HD DVD is fast becoming the primary visual medium
for the age of high-definition TV. The North American HD DVD Promotional
Group, Inc. is an organization established to promote the HD DVD format and
educate consumers in North America. For more information and a complete
listing of HD DVD titles please visit
http://www.TheLookAndSoundOfPerfect.com.
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