- SRS Labs signs new deal with ModeLabs to license SRS WOW HD(TM) audio
enhancement technology for use in new Bluetrek ST1 Bluetooth headset
- SRS WOW HD expands the sound image, creates deep bass response and
provides clarity of high frequencies to significantly improve audio
performance in portable media and communication devices
SANTA ANA, Calif., Nov. 27 /PRNewswire-FirstCall/ -- SRS Labs, Inc.
(Nasdaq: SRSL), a leading provider of surround sound, audio enhancement and
voice processing technologies, announced today that they have signed a new
agreement with ModeLabs Technologies to license SRS WOW HD(TM), a patented
audio and bass enhancement technology, for use in their new Bluetrek ST1
Bluetooth headset.
(Photo: http://www.newscom.com/cgi-bin/prnh/20071127/LATU125)
(Logo: http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO)
The Bluetrek ST1 is a Bluetooth v1.2 enabled stereo headset, which is
compatible with any Bluetooth enabled product that provides music playback,
such as mobile phones, MP3 players, and computers that support Bluetooth
A2DP and AVRCP profile. The headset incorporates a unique and innovative
design that uses flexible rubber arms that twist and fit comfortably around
the neck. Once the Bluetrek ST1 receives the stereo or mono content via
Bluetooth it is then processed using SRS WOW HD for a superior audio
entertainment experience with crisp highs, deep lows and immersive realism.
"Bluetrek specializes in blending innovative designs with cutting edge
technologies for the mobile lifestyle," says Henri-Nicolas Olivier, Chief
Executive Officer for ModeLabs Technologies -- the Bluetooth arm of
ModeLabs Group -- which operates under the Bluetrek brand name. "We chose
to partner with SRS because they have a proven track record as one of the
leading audio solutions providers and our products cater to the tastes of
style-conscious consumers and tech-savvy enthusiasts who want the best
audio experience possible."
The improvements SRS WOW HD provides to audio performance are dramatic,
especially for highly compressed music files. SRS WOW HD expands the size
of the perceived audio image, creating a 3D wall of sound. It also
incorporates psychoacoustic bass enhancement techniques which enhance low
frequencies and their harmonics creating a deeper and richer bass
experience deep. For high frequencies, SRS WOW improves definition and
clarity. Furthermore, a truly unique aspect of SRS WOW HD is its ability to
restore information that is lost by traditional recording and playback
techniques, creating a more natural and realistic audio experience.
SRS WOW HD is a complete and scalable suite that can be customized by
portable audio manufacturers to improve the quality of audio played over
any digital audio player. To date, over 500 million hardware and software
products including the SRS WOW family of audio technologies have shipped or
been downloaded worldwide. The technology continues to be the first choice
for manufacturers due to its flexibility, ease of integration, cost saving
benefits, and better overall audio performance.
"As the market for Bluetooth accessories continues to grow, so will the
consumers demand for high quality audio", says Eduard Vendrell, Sales
Executive-EMEA of SRS Labs. "OEMs and product manufacturers like ModeLabs
are taking notice of this trend and realizing the benefits of integrating
SRS audio technologies into their products so their consumers are ensured a
high-quality audio experience that's on par with their unique and
innovative designs."
About SRS Labs, Inc.
SRS Labs is a leader in audio signal processing for consumer
electronics. Founded in 1993, SRS Labs holds 129 worldwide patents, with
another 34 pending, for advanced audio, voice and surround sound
technologies that optimize and improve the listening experience through
techniques based on research into the human auditory system. Through
partnerships with leading global manufacturers and semiconductor and
software partners, over one billion products have shipped worldwide
utilizing SRS audio technologies, primarily from one of three main
technology families, SRS WOW(R), SRS TruSurround(R) and SRS Circle
Surround(R). SRS Labs audio and voice processing provides the best possible
sound from all content and in every environment including HDTVs, mobile
phones, portable media devices, A/V components, PCs and automotive
entertainment. And with 38 percent of the 58 million flat panel televisions
shipped in 2006 featuring SRS audio processing, SRS Labs sets the standard
for HDTV audio processing. Additionally, SRS Labs surround sound solutions
provide the professional broadcast and recording industries with high-
performance production, back-haul, storage, and transmission capability.
SRS Labs supports manufacturers worldwide with offices in the US, China,
Europe, Japan, Korea and Taiwan. For more information, visit
http://www.srslabs.com.
About ModeLabs Technologies Ltd - Bluetrek - http://www.bluetrek.com
Creator of the "fashion for heads" approach, Bluetrek serves since 2001
via its technology and the Bluetooth expertise of its engineers the world
of wireless consumer products and offers to Brands an "On Demand" access to
the world of mobile accessories. Bluetrek propose every year collection of
mono and stereo headsets as well as Bluetooth car kits, where design blends
with performance. Regularly awarded for their designs, Bluetrek products
are sold through operators and leading retailers in more than 40 countries
around the globe.
Bluetrek is a brand of ModeLabs group.
ModeLabs Technologies Ltd is a fully owned subsidiary of ModeLabs Group.
About ModeLabs Group
ModeLabs Group, the creator of the "Mobile On Demand(TM)" offer, is a
leading customized design manufacturer (CDM) specialized in mobile phones
using new generation technology. The company designs, develops and markets
mobile phone handsets, accessories and services in an integrated and
flexible manner, giving brands and giving operators/MVNO or distributors
the opportunity to create their own range of mobile phones, accessories and
services.
Established in Europe, the United States and Asia, ModeLabs Group
combines its marketing expertise, its cutting-edge technological know-how
and its flexible "fabless" organisation, to meet the growing demand for
Telecom market segmentation.
ModeLabs Group is listed on the Euronext-Paris Eurolist
("MDL" code, ISIN code: FR0010060665, SBF 250).
http://www.modelabs.com
Except for historical information contained in this release, statements
in this release, including those by Mr. Vendrell, may constitute
forward-looking statements regarding our assumptions, projections,
expectations, targets, intentions or beliefs about future events that are
based on management's belief, as well as assumptions made by, and
information currently available to, management. While the Company believes
that its expectations are based upon reasonable assumptions, there can be
no assurances that the Company's goals and strategy will be realized.
Numerous factors, including risks and uncertainties, may affect the
Company's actual results and may cause results to differ materially from
those expressed in forward-looking statements made by or on behalf of the
Company. Some of these factors include the acceptance of new SRS Labs'
products and technologies, the impact of competitive products and pricing,
the timely development and release of technologies by the Company, general
business and economic conditions, especially in Asia, and other factors
detailed in the Company's Form 10-K and other periodic reports filed with
the SEC. SRS Labs specifically disclaims any obligation to update or revise
any forward-looking statement whether as a result of new information,
future developments or otherwise.
SRS Labs, Inc., Contact: Press Contact:
Cyndee Pelino, Marketing Manager Jim Noyd, Noyd Communications Inc.
949-442-5518 310-374-8100
cyndeep@srslabs.com jim.noyd@noydcom.com
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SOURCE SRS Labs, Inc.
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Related links:
http://www.srslabs.com
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20071127/LATU125
http://www.newscom.com/cgi-bin/prnh/20070322/LATH036LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Cyndee Pelino, Marketing Manager of SRS Labs,
Inc., +1-949-442-5518, cyndeep@srslabs.com; or Jim Noyd of Noyd
Communications Inc., +1-310-374-8100, jim.noyd@noydcom.com, for
SRS Labs, Inc.
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