LOS ANGELES, Nov. 28 /PRNewswire/ -- With the launch of its
performance-oriented and efficient Diesel engines in the United States
scheduled for 2008, the BMW Group announces another step in its strategy
for profitable and sustainable growth.
The engines which are known in Europe for their unique synthesis of
dynamic performance and low fuel consumption will be made available for the
US, the strongest-performing single BMW market.
For the BMW Group, the offer of Diesel vehicles in the US is a
long-term oriented sustainable commitment. Therefore, an enhanced concept
for minimum exhaust gas emissions has been developed for this engine to
meet the strict emission standards in effect in California and other
states. This makes it possible to simultaneously introduce these new
cleaner Advanced Diesels as so-called 50 States (Bin5) models. All
potential BMW customers across the US can choose an efficient and
future-oriented technology with minimum environmental impact.
While the BMW Group has been offering Diesel vehicles in Europe since
1983 and 67% of the BMW sales there are Diesel models today, the acceptance
of this type of engine has been increasing among potential vehicle
customers in the US market.
As in Europe, the BMW Advanced Diesels will establish themselves as the
sporty, clean and efficient choice in the US, and will further contribute
to the unique reputation they have earned among independent experts.
The jury of the prestigious Engine of the Year Award has already
granted this award to the BMW Diesel engines several times, particularly
emphasizing their unequaled harmony of dynamic performance, innovative
technology, surprisingly low fuel consumption and the smoothness which is
so untypical of a Diesel.
The Diesel models for the US are an integral part of the
EfficientDynamics corporate strategy which integrates a combination of
short-term, mid-term and long-term measures for the continued reduction of
fuel consumption and emissions while at the same time enhancing the
performance and driving characteristics which are such a hallmark of BMW.
For instance, through measures like the introduction of the fully variable
valve control VALVETRONIC in 2001, BMW has achieved a greater improvement
in fleet average fuel consumption than any other brand on the US market. In
the long term, the BMW Group favors hydrogen as a sustainable source of
energy.
The type designations and specifications of the BMW Diesel vehicles for
the US will be announced at a later point in time.
BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003.
The BMW Group in the United States has grown to include marketing, sales,
and financial service organizations for the BMW brand, the MINI brand, and
the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design
firm in California; a technology office in Silicon Valley and various other
operations throughout the country. BMW Manufacturing Co., LLC in South
Carolina is part of BMW Group's global manufacturing network and is the
exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity
Vehicles. The BMW Group sales organization is represented in the U.S.
through networks of 339 BMW passenger car centers, 334 BMW Sports Activity
Vehicle centers, 143 BMW motorcycle retailers, 80 MINI passenger car
dealers, and 30 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the
BMW Group's sales headquarters for North, Central and South America, is
located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the
Internet at:
http://www.bmwgroupna.com
http://www.bmwusa.com
http://www.bmwmotorradusa.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com
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