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  RSA Access Control and Risk-Based Authentication Integration Enables Cost-Effective Protection for Web Portals

  Leading Financial Institutions Leverage RSA(R) Access Manager and RSA(R)
Adaptive Authentication to Assure Identities and Control Information Access

    BEDFORD, Mass., Nov. 29 /PRNewswire/ -- RSA, The Security Division of
EMC (NYSE: EMC), today announced that the integration of RSA(R) Access
Manager software and RSA(R) Adaptive Authentication is enabling two leading
financial institutions to help cost-effectively protect end users and
assets within consumer-facing Web portals. RSA Access Manager software is
designed to enable each financial institution to leverage policy-driven
access controls to provide users with single sign on across authorized
services offered within the portal. In addition, the risk-based
authentication module of RSA Adaptive Authentication is engineered to help
customers cost effectively assure the identities of portal users, and
assess risk during their session.
    This success builds on RSA's long history of enabling organizations to
marry stronger forms of user authentication with robust access control. In
recent years companies, particularly those in the healthcare industry --
including Blue Cross and Blue Shield of Kansas City and Geisinger Health
System -- have employed RSA SecurID one-time password technology to verify
identities on the front end of a Web portal, while RSA Access Manager
technology delivers fine-grained access control inside the application.
RSA's risk-based authentication technology, which is designed to provide
optimal balance between security and usability, provides an additional
strong authentication option for further securing access control policies.
Risk- based authentication meets the growing need of organizations to
protect Web portals with access control, and leverage an authentication
mechanism that best suits the needs of the organization and its customers.
    "As Web portals containing protected data are rolled out to large user
populations, authenticating users and controlling access becomes a core
business requirement," said Ray Wagner, managing vice president at Gartner,
Inc. "These types of deployments often have a spectrum of authentication
requirements for different populations and applications. Deployers are thus
interested in integrated solutions that can offer the type of
authentication that makes sense in each case."
    Customer Use Scenario
    For end users, the integrated RSA Access Manager and RSA Adaptive
Authentication solution is engineered to provide a seamless experience,
while also delivering much higher degrees of security:
    * For consumers accessing the organization's portal, RSA Adaptive
      Authentication leverages a range of parameters behind the scenes --
      including device and network forensics, behavioral analysis and the end
      user's computer itself as a second authentication factor -- to
      ascertain positive identification.

    * Still behind the scenes, RSA Adaptive Authentication quickly and
      transparently scores transactions according to the perceived level of
      risk and automatically invokes additional security measures if needed,
      all with minimal impact to the customer.

    * Once the identity of the user is verified, access to the Web portal is
      granted.  Here, inside the portal, RSA Access Manager enables customers
      to ensure that users are only able to access their information, and
      only able to execute authorized transactions based on their permissions
      and profile in the system.
    "As companies roll out new and improved Web portals, which often serve
very large user populations, effective access control and user
authentication becomes a key concern," said Jim Melvin, vice president of
marketing at RSA. "By deploying RSA Access Manager with RSA Adaptive
Authentication, we're empowering organizations to implement the
authentication that best meets their needs, from both a cost and usability
standpoint. It's encouraging to see that this combination makes sense to
the market as well, with growing demand and two customers deploying it
already."
    About RSA
    RSA, The Security Division of EMC, is the expert in information-centric
security, enabling the protection of information throughout its lifecycle.
RSA enables customers to cost-effectively secure critical information
assets and online identities wherever they live and at every step of the
way, and manage security information and events to ease the burden of
compliance.
    RSA offers industry-leading solutions in identity assurance & access
control, encryption & key management, compliance & security information
management and fraud protection. These solutions bring trust to millions of
user identities, the transactions that they perform, and the data that is
generated. For more information, please visit http://www.RSA.com and
http://www.EMC.com
    RSA and SecurID are either registered trademarks or trademarks of RSA
Security Inc. in the United States and/or other countries. EMC is a
registered trademark of EMC Corporation. All other products and services
mentioned are trademarks of their respective companies.
    CONTACT:
    Dave Howell
    RSA, The Security Division of EMC
    781-515-6303
    dhowell@rsa.com

    Sandra Heikkinen
    OutCast Communications
    415-345-4703
    rsa@outcastpr.com


  SOURCE EMC Corporation




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Related links:
  • http://www.emc.com/
    CONTACT:
    Dave Howell of RSA, The Security Division of
    EMC, +1-781-515-6303, dhowell@rsa.com; or Sandra Heikkinen of
    OutCast Communications, +1-415-345-4703, rsa@outcastpr.com

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