Content-filtering DVD player empowers families, individuals with control
over the content viewed by themselves and their children
SALT LAKE CITY, Dec. 6 /PRNewswire/ -- ClearPlay, the leader in
advanced parental control technologies for consumer electronic products,
today announced that the company's content-filtering DVD player is now
being sold in Best Buy stores throughout the United States.
The award-winning ClearPlay DVD player empowers parents and other
individuals with the ability to edit out content they find objectionable
for themselves or their children -- such as profanity, graphic violence,
sex and nudity -- during DVD playback. This is done by creating filtering
information on a movie-by-movie basis, and then loading these "filters"
into the DVD player using a USB "filter stick." This way, filters for the
latest DVD releases can be constantly updated, providing parents and other
adults with control over what they and their children watch. Analogous to
airline or TV movie versions, it also makes many DVDs accessible to a
broader audience.
The ClearPlay DVD player available at Best Buy includes more than 2,500
ClearPlay movie filters, a ClearPlay USB FilterStik(TM) for easy updates,
and a USB port which can be used for easy viewing of digital photos and to
load ClearPlay Filters. The Best Buy ClearPlay offering also includes
twelve months of unlimited updates as new DVD are released.
"We are delighted that the ClearPlay DVD player will now be available
to parents everywhere through Best Buy's national distribution," said
ClearPlay Matt Jarman, co-founder of ClearPlay. "This opportunity is a
major step forward for ClearPlay and for the individuals and families we
serve."
ClearPlay's innovative approach to providing edited movies has
attracted a loyal following of users, and garnered numerous awards. In
2005, the company's DVD player became the first-ever product to receive the
Parents Television Council's Seal of Approval. In 2007, ClearPlay received
the Gold Award by Top Ten Reviews and the official Seal of Approval from
the National Parenting Center.
"This is an inspiring success story about a small Utah company whose
perseverance and resilience are beginning to bear significant results,"
said ClearPlay co-founder Lee Jarman. "Our recent expansion into retailers
like Best Buy will help ensure that people everywhere have meaningful
options for their home entertainment."
About ClearPlay Inc.
ClearPlay is the leader in advanced parental control technologies for
consumer electronic products, including DVD players and recorders, TV's,
cable and set-top boxes, and digital video recorders. ClearPlay DVD players
can be purchased at retail outlets, including Target and Best Buy Stores
nationwide, and at http://www.ClearPlay.com.
Contact:
Kimball Thomson
Next Phase Communications (for ClearPlay)
801.918.3637
kthomson@npcomm.com
Andrea Smith
Next Phase Communications (for ClearPlay)
801.718.4032
Ab_smith7@yahoo.com
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