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  Second-Generation 'Super Blu' High-Definition Disc Player Available From LG Electronics Retail Partners

    ENGLEWOOD CLIFFS, N.J., Dec. 10 /PRNewswire/ -- LG Electronics'
second-generation LG Super Blu(TM) Player (model BH200) is now available
nationally at leading consumer electronics dealers. This advanced
multi-format disc player (suggested retail price $999) lets consumers
choose from the widest variety of high-def video content as it is the only
player capable of playing both Blu-ray and HD DVD discs.

    "LG introduced the BH200 to focus on consumer needs by ending the
confusion caused by the current format war," said Allan Jason, vice
president of consumer electronics marketing at LG Electronics USA, Inc.
"This second generation, dual-format player allows consumers to enjoy their
favorite movies, features and extras, regardless of format, on the
best-in-class high-definition media player."

    One Player, Latest Technology

    The Super Blu Player offers consumers increased HDTV entertainment
choices because it provides access to between 50 and 70 percent more
high-def movie titles than any single-format player.

    The multi-format combination ensures users of the BH200 the latest
technology available from both high-def disc formats. The LG Super Blu
Player features the "BD Standard Profile," and is also ready for "BD
Profile 1.1" when Blu-ray discs with the new profile become available in
2008. When such Blu-ray discs begin to be distributed, viewers will be able
to enjoy advanced options, such as "Picture-in-Picture", for an expanded
viewing experience. In addition, the Super Blu Player provides access to
web-connected interactivity available from a number of current HD DVDs.
Access to these features enables viewing of storyboards, production videos
and director's commentary, as well as up-do-date and real-time information,
while the movie is playing.

    In addition to supporting the latest high-def disc technologies, the
Super Blu Player is the ideal match for movie enthusiasts and even music
enthusiasts as it supports audio CDs and has the ability to up-scale
standard DVDs to Full HD 1080p resolution bringing new life to existing DVD
movie libraries.

    "The BH200's enhanced features and functionality eliminate the need for
a second or third player and the additional cables and remotes that those
units would require," said Tim Alessi, director of consumer electronics
marketing at LG Electronics USA, Inc. "Its full support for features
available on both Blu-ray discs and HD DVDs makes the Super Blu the
flagship of the LG home video product line and complements the company's
expanded line-up of 'Full HD' 1080p flat-panel HDTVs."

    The Ultimate Movie Viewing Experience

    The LG Super Blu Player can output video resolution up to 1080p via the
HDMI connection, delivering an outstanding image quality that is ideally
suited to LG's line of 1080p plasma and LCD TVs. The unit includes multiple
inputs/outputs such as HDMI 1.3 with Deep Color, component/composite video
outputs, digital optical and analog audio outputs as well as a LAN Ethernet
port for network interactivity. The player's USB Media Host port on the
front panel provides access to digital music and photo slideshows, making
it a powerful and versatile media center for high-def home theaters.

    The LG Super Blu Player features Qdeo(TM) advanced video processing
from Marvell for superior up-scaling accuracy, improved noise reduction and
consistent color precision. Featuring advanced per-pixel motion-adaptive 3D
de-interlacing for HD and SD video, as well as per-pixel noise and
compression artifact reduction, Qdeo removes "jaggies," feathering, video
noise, and compression artifacts for quiet, natural images without
distraction. The Super Blu player's Qdeo technology also delivers details
in darker scenes with Adaptive Contrast Enhancement (ACE) and renders vivid
colors through Intelligent Color Remapping (ICR), providing a rich video
experience from Blu-ray discs, HD DVDs and standard DVDs.

    The new Super Blu Player also incorporates LG's SimpLink(TM)
connectivity solution, which enables easier control of other LG
SimpLink-compatible equipment. SimpLink units are connected with an HDMI
cable and use the HDMI-CEC communication standard, which allows the user to
control other components on-screen or directly from each component.

    About LG Electronics USA, Inc.

    LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North
American subsidiary of LG Electronics, Inc., a $48.5-billion (2006
consolidated worldwide revenues) global force in consumer electronics, home
appliances and mobile communications. In the United States, LG Electronics
sells a wide range of digital appliances, digital display and digital media
products, and mobile phones under LG's "Life's Good" marketing theme. For
more information, please visit http://www.LGusa.com.



  SOURCE LG Electronics USA, Inc.




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Related links:
  • http://www.LGusa.com
    CONTACT:
    John I. Taylor, +1-847-941-8181,
    jtaylor@lge.com, or Clara Chang, +1-201-816-2011,
    clarachang@lge.com, both of LG Electronics USA, Inc.; or Ojas
    Naik, +1-312-397-6008, ojas.naik@ogilvypr.com, for LG Electronics
    USA, Inc.

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