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  Evite Launches First-Ever Mobile/Web Hybrid Application for Social Planning

 Introducing QuickVite - the New Way to Organize Last-Minute Get-Togethers

    LOS ANGELES, Dec. 12 /PRNewswire/ -- Evite (http://www.evite.com), the
leading social event planning service on the Web, announced today the
launch of QuickVite, a free, cross-platform mobile/Web application that
enables users to plan casual, last minute get-togethers with ease. Whether
picking a place to watch the game tonight or arranging girls' night out
next week, QuickVite is the new way to quickly coordinate informal outings.

    QuickVite is the first application of its kind because it allows users
to reach out to a group of friends from either their computer or mobile
phone and send out a plan simultaneously via both email and text message.
With QuickVite, it becomes easier to connect with friends wherever they are
from, wherever you are, without having to send multiple messages. With its
revolutionary group messaging capability, QuickVite recipients can then
respond via email, text message or at Evite.com, and everyone can view the
group's responses in one location. QuickVite represents the second phase of
a suite of unique mobile products Evite began offering in September.

    "At Evite, we continuously look for new ways to make it easier for our
users to plan and organize their social lives," said Jessica Landy Raymond,
VP of Product Development at Evite. "QuickVite extends Evite's social
planning expertise into the mobile arena with an innovative new product
that facilitates coordinating get-togethers on-the-go."

    Evite's mobile initiative kicked off in September with the successful
launch of its "Send-to-Phone" feature, which enables users to send event
updates and location details to their mobile phone for easy access and
recall. Since its launch, the Send-to-Phone offering has been met with
extensive demand and adoption. With more than 450,000 Send-to-Phone users,
Evite is quickly closing in on 1 million Send-to-Phone alerts sent. Now in
phase two of its mobile roll-out, along with QuickVite, Evite has also
launched its mobile- friendly WAP site (http://m.evite.com), where users
can view their upcoming Evite events and event details, as well as create,
view and respond to QuickVite invitations.

    Evite's QuickVite and WAP applications are supported by Air2Web, a
leading mobile marketing service provider for enterprises, brands, agencies
and network operators. Air2Web specializes in creating products and
services that enable companies to better promote, service and transact with
their customers via mobile devices. The QuickVite application represents a
new achievement in customized mobile messaging and cross-platform
connectivity.

    In the upcoming weeks, Evite will launch its QuickVite application on
Facebook, offering yet another point of entry and convenience for
organizing casual get-togethers. The QuickVite Facebook application will
allow Facebook users to send QuickVite invitations to friends outside of
Facebook without having to leave the Facebook environment.

    For more information on QuickVite or to view a demo, visit:
http://www.evite.com/app/qv/qvStart.do

    About Evite

    Evite is the leading social event planning service on the Web
facilitating more than 15 million invitations to more than 450,000 events
each month. With Evite, hosts become the life of the party by having access
to everything needed to throw a great event, including complete social
planning and creative party theme ideas, free online invitations, planning
checklists and other tools. Evite makes planning easy and saves hosts both
time and money. Launched in 1998, Evite is headquartered in Los Angeles.
Evite is a Web property of IAC Search & Media, a wholly-owned business of
IAC/InterActiveCorp (NASDAQ: IACI).



  SOURCE Evite




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Related links:
  • http://www.evite.com
    CONTACT:
    Lariayn Payne of Evite, +1-310-360-4657,
    lariayn.payne@evite.com

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