Henkel's successful use of Denison tools since 2002 is focus of case study
published by German foundation
ANN ARBOR, Mich., Dec. 12 /PRNewswire/ -- Reflecting the global reach
of Denison Consulting, the firm has played a major role in improving the
organizational culture and business performance of Henkel, a multinational
company with headquarters in Dusseldorf, Germany.
Denison's work for Henkel is the focus of an in-depth case study that
has been released by the International Network Corporate Culture. Entitled
"Managing Culture at Henkel: Applying the Denison Organizational Culture
Survey," the case study was written collaboratively by Rolf Schlue,
corporate vice president of Global Human Resources for Henkel, and Daniel
Denison, founding partner of Denison Consulting. Denison also serves at IMD
(Institute for Management Development) in Lausanne, Switzerland as
professor of Management and Organization.
Henkel is a Fortune Global 500 company with more than 52,000 employees
worldwide. It is a leader in three strategic business areas: home care
products; personal care products; and adhesives, sealants and surface
treatment products.
The International Network Corporate Culture, founded in 2003, is a
group of 11 European-based, multinational companies. These firms exchange
information and best practices relating to corporate culture among
participating firms, and also aim to develop, publish and disseminate
studies and other materials on corporate culture best practices.
Bertelsmann Stiftung, a foundation based in Germany, published the case
study. It serves as both a private "think tank" and a catalyst for social
change, and currently is involved in more than 600 different projects.
The case study is available for download at the Denison Consulting Web
site at: http://www.denisonconsulting.com/dc/Default.aspx?tabid=112.
Denison serves clients around the world
Denison Consulting -- with offices in Ann Arbor; Zurich, Switzerland,
and Shanghai, China -- is a supplier of tools and services used by
companies worldwide to measure, manage and improve their organizational
cultures and bottom-line business results. Among the key tools available
from the company are employee surveys, including the Denison Organizational
Culture Survey and the Denison Leadership Development Survey.
In a recent enhancement of its international capabilities, Denison
formed an alliance with Thomas Landschof, global strategy consultant for
Strategic Networks and Strategic Networking, based in Hamburg, Germany.
Daniel Denison and Thomas Landschof have begun working together to serve
clients in Germany, as well as worldwide. In addition, Landschof will serve
as the primary representative for Denison Consulting in Germany, and will
partner with Denison on future global projects and initiatives.
Case study profiles culture change initiative
The case study provides an overview of Henkel and its long-established
corporate culture. More than five years ago, Henkel officials decided to
use the Denison Organizational Culture Survey, in an initiative that was
deployed company-wide to improve organizational culture and boost business
performance.
In their article, the authors profile a series of employee surveys that
were conducted at Henkel starting in 2002 -- with a look at results, and
management actions that were taken based on survey data.
"By using our survey tools over the years, Henkel has been able to
track the evolution of its employees and organization, and develop and
implement effective strategies for change," said Denison.
Project leader cites high value of Denison survey
The case study includes an introduction written jointly by Ulrich
Lehner, chairman and chief executive officer of Henkel, and Liz Mohn, vice
president of the executive board, and member of the board of trustees of
Bertelsmann Stiftung.
Gabriele Schoeler, project manager -- Competence Center Corporate
Culture/Leadership for Bertelsmann Stiftung, prepared the preface for the
case study, in which she writes: "Henkel considers its decision to apply
the Denison Organizational Culture Survey a major success in itself ...
Expectations and objectives were fully met; not only did the work yield a
clearer picture of the Henkel culture as it was perceived and lived in the
company over the five years under investigation, but it also provided
highly relevant insight into required changes and amendments."
More about Denison Consulting tools, services
The Denison Organizational Culture Survey is used to measure an
organization's culture in four general areas: adaptability, consistency,
mission and involvement. Each area includes three key traits that are
measured and indexed, based on employee responses to survey questions. The
organizational culture traits targeted include: creating change, customer
focus, and organizational learning (all part of adaptability); strategic
direction and intent, goals and objectives, and vision (mission);
empowerment, team orientation, and capability development (involvement);
and core values, agreement, and coordination and integration (consistency).
Denison Consulting has served more than 4,000 client organizations
worldwide, including Domino's Pizza, Henkel, Hitachi, JetBlue Airways,
Merck & Co. Inc., and Pulte Homes. More than 100 of the clients served by
Denison are listed on the Fortune 500.
Further information about Denison Consulting is available online at:
http://www.denisonculture.com. To learn more about Landschof, and his professional
relationship with Denison, visit: http://www.landschof.com.
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