- Volumes of over 100,000 SIRIUS-equipped vehicles expected; on pace for
over 500,000 Subscribers
- Best value in the industry: MSRP of $195 with one year of SIRIUS
service included
AUBURN HILLS, Mich., Dec. 20 /PRNewswire-FirstCall/ -- SIRIUS Satellite
Radio (Nasdaq: SIRI) and the Chrysler Group today announced the completion of
the launch of the 2005 model year lineup of Chrysler, Jeep(R) and Dodge
vehicles.
"Production rates for 2004 are on-par with our 100,000 unit goal," said
Mike Kane, Director, Feature Innovation and Advanced Technology Strategy,
Chrysler Group.
Availability on additional Chrysler Group models is anticipated, and total
volumes of over 500,000 SIRIUS equipped-vehicles are expected over the next
model year.
Starting with the launch of the award winning Chrysler 300 Series and
Dodge Magnum in April, 2004, Chrysler Group further instituted factory
installations on 13 high-volume vehicle lines for the 2005 model year:
Chrysler 300 Dodge Ram Pickup
Chrysler PT Cruiser Dodge Magnum
Chrysler Town and Country Dodge Dakota Pickup
Chrysler Pacifica Dodge Stratus
Chrysler Sebring Dodge Durango
Jeep Grand Cherokee Dodge Caravan
Jeep Liberty
"This broad and successful factory program is very exciting for SIRIUS, as
we build our subscriber base through our exclusive partnership with
DaimlerChrysler," said Doug Wilsterman, Senior Vice President of Automotive
OEM for SIRIUS. "We are pleased to participate in the continuing offensive
from the Chrysler Group."
The Chrysler Group offers the SIRIUS Satellite Radio factory-installed
option on 2005 Chrysler, Jeep and Dodge vehicles for $195 MSRP, the best offer
in the industry. This price includes a one-year subscription to the full
SIRIUS service: 65 commercial-free music channels and 60 channels of news,
sports, entertainment, traffic and weather. As an additional customer benefit
to Chrysler customers, there is no activation fee to initiate the service
after vehicle delivery. Customers may also stream SIRIUS music programming
over a high-speed Internet connection at the home or office at no additional
charge.
Consumers selecting the SIRIUS Satellite Radio option in their Chrysler,
Jeep or Dodge vehicles receive a small, "mouse-like" antenna mounted to the
roof of the vehicle. Station selection with the radio is easy, using the same
familiar method as selecting an AM or FM station. Consumers can scan channels
or select pre-set buttons for their favorite SIRIUS channels. Consumers will
also be able to search both by music category and channel, which will be
displayed on the radio screen.
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