Automotive Advice for Women and Moms Now Available through Cars.com Mobile
site
CHICAGO, Dec. 28 /PRNewswire/ -- Motherproof.com, a site dedicated to
providing women in general and mothers in particular with new-car reviews,
can now be accessed through the mobile version of Cars.com.
Consumers can now type in http://www.cars.com into any mobile device
and access the latest news and car reviews from Mother Proof. In addition
to the Mother Proof content, they can access vehicle listings alongside
research tools and buying advice from Cars.com, giving savvy car shoppers
on-the-go access to the information they need to make a confident buying
decision.
"As mothers, the reviewers at Mother Proof know how much time we spend
in our cars," said Kristin Varela, chief mother at Mother Proof. "Now, if
you are waiting in the car pool lane picking up your kids, you can type in
Cars.com into your mobile device and click on the link to Mother Proof to
access all the latest news and reviews on the site."
Cars.com mobile is powered by Crisp Wireless, a leading content
management services company that builds, hosts and maintains mobile
websites for major media and entertainment companies. Crisp Wireless' core
product, the mLogic(TM) platform, enables companies to efficiently deploy
mobile websites that offer rich media features including audio and video;
commerce solutions to sell ringtones, wallpapers and subscriptions; text
messaging; and integrated data feeds for content management.
About Mother Proof:
Mother Proof(TM) (http://www.motherproof.com) provides online car
reviews and information aimed at the fastest-growing segment of automotive
consumers: women and mothers. The site was launched in 2004 by Kristin
Varela, a young mother of two, when she was in need of a new car and
couldn't find information that was important to her and her family. Now
part of the Cars.com family, Mother Proof's team of mom-reviewers continues
in a never-ending quest for the quintessential mom-mobile, searching for
vehicles that make grocery shopping and preschool pickup just a little
easier.
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SOURCE Motherproof.com
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Related links:
http://www.cars.com
http://www.motherproof.com
CONTACT:
Jackie Brennan, +1-312-601-6229, (direct),
+1-219-577-6106, (mobile), jbrennan@cars.com, or Steve Nolan,
+1-312-601-5163, (direct), +1-630-310-2468, (mobile),
snolan@cars.com, both of Motherproof.com
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