Efforts Propel 2009 Total to More Than 35 Tons

    HONOLULU, June 24 /PRNewswire/ -- Schools in Hawaii showed they know
what it takes to recycle more than 16 tons of outdated Hawaiian Telcom
Yellow Pages Directories during the "Think Yellow, Go Green" Recycling
Contest hosted by HYP Media Finance LLC ("HYP Media"), the official
publisher of the Hawaiian Telcom Yellow Pages. This year's recycling
program took place on the islands of Hawaii, Kauai, Lanai, Maui, and
Molokai. More than 50 schools participated in the program during the month
of May. Students were encouraged to participate in the contest and the
schools that collected the most directories per student won cash prizes.

    The phone books collected by the schools were transferred to
participating island recyclers, including Orchid Island Rubbish and
Recycling, Maui Disposal, Garden Isle Disposal, Makoa Trucking and Lanai
Trucking. These recycling partners then transported the directories to
Island Shell LLC in Honolulu -- where Shell is processing the directories
and turning them into usable recycled materials, from insulation and
roofing to mulch.

    "We are so pleased with the strong participation from schools and with
the overall response from the community," said Scott Szczekocki, division
manager for HYP Media. The 16 tons of outdated directories collected in the
contest, combined with 19 tons of phone books collected earlier this year
in Oahu, make for a total of 35 tons of directories collected in HYP Media
sponsored recycling drives in 2009.

    Recycling is one of the key underpinnings of the company's proactive
environmental commitment. The company also invests in green and
source-reduction practices such as:



    --  Safe Printing - Using soy-based inks and water-soluble glue;
    --  Smart Paper - Publishing with paper which contains at least 40 percent
        recycled content, and

    --  Non-Print directories - HT has invested in a commitment to offering
        user-friendly online directories, CD-ROM directories, and downloadable
        directories.
    "We are committed to bringing environmental, social and economic
benefits to the places where we live and work, and to offering a broad
array of advertiser and consumer options to the communities we serve,"
added Szczekocki.

    More specifically, says Szczekocki, the company is committed to
providing consumers with options for the official Hawaiian Telcom Yellow
Pages, from print and online directories at to downloadable versions.
"Consumers look for information in many ways, and we want to ensure that
they have the local information they need in the format they want -- and
that we continue to be sensitive to environmental concerns along the way."

    Details on Local Recycling Contest Results




    Kauai Island
    Total Results:          2,530 pounds of books collected
    First Place ($700):     Waimea Canyon Middle School
    Second Place ($500):    St. Catherine School
    Third Place ($300):     King Kaumualli Elementary School
    Fourth Place ($200):    Chiefess Kamakahelei Middle School


    Hawaii Island
    Total Results:          16,611 pounds of books collected
    First Place ($700):     St. Joseph Elementary School
    Second Place ($500):    Hualalai Academy
    Third Place ($300):     Waiakeawaena Elementary School
    Fourth Place ($200):    Laupahoehoe High & Elementary School
    Fifth Place ($100):     Waiakea High School


    Maui Island
    Total Results:          10,280 pounds of books collected
    First Place ($700):     Montessori Hale O Keiki
    Second Place ($500):    King Kekaulike High School


    Molokai Island
    Total Results:          2,088 pounds of books collected
    First Place ($400):     Kualapu'u Elementary New Century Public School
    Additionally, the only school on Lanai, Lanai High and Elementary
School, was awarded $250 for collecting 2,100 pounds of books.

    To find out more about Hawaiian Telcom Yellow Pages and the recycling
program, visit http://www.htyellowpages.com or http://www.ThinkYellowGoGreen.com.

    About HYP Media

    HYP Media Finance LLC is a wholly owned subsidiary of Local Insight
Media Holdings, Inc. ("Local Insight Media"), which through its operating
subsidiaries and affiliate companies provides lead-generating directory and
local search solutions for approximately 340,000 businesses in the U.S. and
the Caribbean. Local Insight Media owns and operates seven yellow pages and
local search companies, including The Berry Company LLC, which it acquired
in April 2008. Now the fifth largest directory publisher in the United
States Local Insight Media provides print and online directories in 42
states, Puerto Rico and the Dominican Republic, generating approximately
$718 million in pro forma annual revenue. It is also the largest provider
of outsourced directory services to incumbent telephone companies in the
United States. For more information, please see http://www.localinsightmedia.com.