Lulu Enterprises Files Suit Against Hulu for Trademark Infringement

    RALEIGH, N.C., Sept. 5 /PRNewswire/ -- Lulu Enterprises (http://www.lulu.com)
announced today that it has filed suit against N-F Newsite LLC ("Hulu") for
trademark infringement, unfair and deceptive trade practices and for
federal cyberpiracy.
    In the complaint, filed in US District Court in Raleigh, NC, Lulu
alleges that Hulu (http://www.hulu.com), as a result of their recent name and
Internet domain announcements, have intentionally attempted to create
confusion in the marketplace. Hulu, in name, as a mark and in their
business as a digital content distribution platform, represents a
definitive encroachment.
    In addition to the conflict in business for digital video, Hulu's
trademark filing, filed on August 22, 2007, identifies various products and
services, many of which are related to, and even identical to, the services
that Lulu provides under its Lulu marks.
    "We have spent more than five years and tens of millions of dollars in
investment successfully building the Lulu brand and website into a place
for millions of creators and consumers to publish, buy, sell and manage
digital content," said Lulu CEO Bob Young. "It is clear we are required to
move quickly to protect our intellectual property and defend ourselves
against this infringement before it significantly damages our business."
    Lulu (http://www.lulu.com and http://www.lulu.tv), a privately held company, was
launched in 2002 and allows creators to publish both contextual-based and
multimedia content in a variety of applications. Lulu has almost 1.2
million registered users and receives more than three million unique
visitors per month between its global sites. Lulu users currently publish
more than four thousand new pieces of content - books, video, calendars,
music - each week and is growing rapidly with almost 15,000 new
registrations per week. As a marketplace, Lulu has paid out millions of
dollars in creator earnings.