Just When You Thought Awards Season Was Over ... Sharon Stone Introduces the First-Annual Crest Whitestrips Style Awards

               Honoring Those Who Make Hollywood Beautiful ...

    NEW YORK, April 21 /PRNewswire/ -- What does it take to create a red
carpet icon  ...  the gorgeous hair, exquisite makeup, sparkling smile and
show-stopping gown?  The answer -- the expert stylist.  Stars have always had
an influence on fashion and beauty trends, and the red carpet has always been
their runway.  But the true masters behind the glamour are the celebrity
stylists who make Hollywood smile.
    As this year's awards season comes to a close, it is time to recognize the
hard work, dedication and unmatched talents of the stylists who pull it all
together.  The first-annual Crest Whitestrips Style Awards will honor those
behind-the-scenes who make Hollywood beautiful.  As the first awards show of
its kind, the event will be hosted by Sharon Stone, a celebrity renowned for
her ever-present style and charismatic smile, and will take place in Los
Angeles in early June.
    "As someone who has been part of the Hollywood scene for some time now, I
know that cutting-edge style and a beautiful white smile are essential on the
red carpet -- especially during awards season when so much emphasis is put on
appearance," says Sharon Stone.  "And it is for this reason why I am so
excited to take part in honoring Hollywood's unsung heroes -- the stylists and
friends who have helped us shine on the red carpet."
    For the first time in history, the artists behind the red carpet will be
recognized -- the hairstylists, the makeup artists and the wardrobe stylists.
These are the non-household names who keep Hollywood looking fabulous -- image
makers who are the world's most influential style setters.
    Together the stylists provide the fashion and Crest Whitestrips provides
the smiles.  Celebrities know that a white smile has become a beauty essential
-- with head-to-toe style, a gorgeous smile is still the first thing you
notice.  This year, one celebrity will also receive a special honor for having
the Best Smile in Hollywood.
    "Like the style geniuses who transform celebrities for the red carpet,
Crest Whitestrips understands the power of transformation-bringing beautiful,
white smiles to over 15 million people," says Ayman Ismail, marketing director
for Crest Whitestrips.  "Because we believe so deeply in the world of beauty
and personal style, we felt the time was right to celebrate and honor this
often overlooked group of professionals."
    The Crest Whitestrips Style Awards will recognize the stylists behind the
style -- and finally, they will walk their very own red carpet.  The time has
never been better to debut this select group of red carpet stylists who only
the stars have known up until now. With a panel of in-the-know judges and
exciting award categories, this is the event that will have everyone smiling.

    The Judges
    A diverse group of beauty and fashion experts have come together to form a
prestigious panel of judges.  They have been enlisted to identify and vote on
the nominees in six categories and have selected the most eye-catching looks
from each awards show this year.  Judges include:

     -- Lynette Harrison, publisher of InStyle
     -- Sally Hershberger, celebrity hairstylist
     -- Carlotta Jacobson, president of Cosmetic Executive Women (CEW)
     -- Tom Julian, fashion analyst for Oscar.com
     -- Vincent Longo, celebrity makeup artist
     -- Matthew Rolston, photographer and director
     -- Elizabeth Stewart from The New York Times Magazine

    The Awards
    From sweeping updos to jaw-dropping haute couture, it is easy to see why
the celebrities flash their perfect smiles for the photographers.  Honoring
style and smiles, awards will be given in five distinguished categories to the
stylists who created the most stunning red carpet looks this season.  Also,
Crest Whitestrips will recognize one glamorous star for the beauty she brings
to the red carpet with her gorgeous smile.

     -- Best Hairstylist
     -- Best Makeup Artist
     -- Best Men's Fashion Stylist
     -- Best Women's Fashion Stylist
     -- Best Smile in Hollywood
     -- Premium Look of the Year

    The Premium Look of the Year is the top honor -- it will be awarded to the
team of stylists responsible for the best overall look on the red carpet this
year.
    Beauty and fashion go hand-in-hand, and red carpet gurus know that Crest
Whitestrips is one of beauty's best kept secrets.  Every year, fashion trends
come and go, but a beautiful white smile will never go out of style.  Stay
tuned  ...  Winners will be announced in early June and will be profiled in a
Crest Whitestrips advertorial in the September issue of InStyle magazine.