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Upcoming Action-Thriller Vantage Point Kicks off Promotion on ABC's 'Lost' and Super Bowl Pre-Game Show With Innovative and Unique Spots
Vantage Point in Theaters February 22
CULVER CITY, Calif., Jan. 30 /PRNewswire/ -- In anticipation of
Columbia Pictures' new action-thriller Vantage Point, in theaters February
22, two of this winter's most highly anticipated television events -- the
season premiere of "Lost" and the Super Bowl telecast -- will be the
launching ground for an innovative promotion. The immersive, interactive
campaign begins with two TV spots providing clues and pointing the way to
Vantage Point's unique web site, which calls viewers to action by asking,
Can You Solve the Puzzle?
A multi-platform, groundbreaking challenge, the Can You Solve the
Puzzle Sweepstakes kicks off on January 31 during the season premiere of
"Lost." Culminating a week of on-air and online promotion on ABC and
abc.com, the network will air a sixty-second spot during the highly rated
program. Hidden within the spot is a unique numerical clue that will lead
web sleuths to http://www.whatisyourvantagepoint.com to unlock special "Lost"
content.
While also on the site, viewers can sneak a peek at the new
thirty-second spot that will air during the Super Bowl pre-game show on
Sunday, February 3, on FOX. Additional clues will be hidden in this spot as
well. Participants will use the numerical clues to navigate an online
mosaic composed of thousands of images from the film. The solution to the
puzzle and the special "Lost" content are hidden among the mosaic pictures.
Commenting on the announcement, Valerie Van Galder, president of
domestic marketing for the Columbia TriStar Motion Picture Group, said,
"We're incredibly excited about this multiplatform promotion, a unique
marriage between event television and an immersive online environment.
Vantage Point is a film about deciphering different points of view to solve
a puzzle or uncover the truth, and given this theme, an interactive
challenge seemed a natural fit. Whether people are watching the season
premiere of 'Lost,' going frame-by-frame on their DVR to check out the
Super Bowl spot, or visiting the Vantage Point site, they are interacting
with the movie in the way that people consume media today. And while
they're at it, they'll have the chance to enter a sweepstakes."
Visitors to the movie site will be able to enter the Can You Solve the
Puzzle Sweepstakes for the chance to win eight grand prizes, each
consisting of a Sony high definition Handycam video camera as seen in the
film, or eight first prizes, each consisting of a high-definition TiVo box
and a one-year TiVo subscription.
In Columbia Pictures' action-packed thriller Vantage Point, eight
strangers with eight different points of view try to unlock the one truth
behind an assassination attempt on the president of the United States.
Thomas Barnes (Dennis Quaid) and Kent Taylor (Matthew Fox) are two Secret
Service agents assigned to protect President Ashton (William Hurt) at a
landmark summit on the global war on terror. When President Ashton is shot
moments after his arrival in Spain, chaos ensues and disparate lives
collide in the hunt for the assassin. In the crowd is Howard Lewis (Forest
Whitaker), an American tourist who thinks he's captured the shooter on his
camcorder while videotaping the event for his kids back home. Also there,
relaying the historic event to millions of TV viewers across the globe, is
American TV news producer Rex Brooks (Sigourney Weaver). As they and others
reveal their stories, the pieces of the puzzle will fall into place -- and
it will become apparent that shocking motivations lurk just beneath the
surface. The film is directed by Pete Travis, written by Barry L. Levy, and
produced by Neal H. Moritz.
LOST 2-HOUR PREMIERE EVENT THURSDAY 8/7 CENTRAL ON ABC
ALL NEW EPISODES OF LOST EVERY THURSDAY 9/8 CENTRAL ON ABC
About Columbia Pictures
Columbia Pictures, part of the Columbia TriStar Motion Picture Group,
is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE)
is a subsidiary of Sony Corporation of America (SCA), a subsidiary of
Tokyo-based Sony Corporation. SPE's global operations encompass motion
picture production and distribution; television production and
distribution; digital content creation and distribution; worldwide channel
investments; home entertainment acquisition and distribution; operation of
studio facilities; development of new entertainment products, services and
technologies; and distribution of filmed entertainment in 67 countries.
Sony Pictures Entertainment can be found on the World Wide Web at
http://www.sonypictures.com.
For further information contact:
Steve Elzer
Senior Vice President, Media Relations
Columbia TriStar Motion Picture Group
(310) 244-7142
steve_elzer@spe.sony.com
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