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Calvin Klein Fragrances to Feature Actress Eva Mendes in Fall 2008 Global Advertising Campaign
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Calvin Klein Fragrances to Feature Actress Eva Mendes in Fall 2008 Global Advertising Campaign. (PRNewsFoto/Calvin Klein, Inc., Peter Kramer, Getty Images for CFDA)
NEW YORK, NY UNITED STATES
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NEW YORK, Feb. 1 /PRNewswire/ -- Calvin Klein, Inc., a wholly owned
subsidiary of Phillips-Van Heusen Corporation (NYSE: PVH) and Calvin Klein
Fragrances, a division of Coty, Inc., today announced that actress Eva
Mendes will be featured in an upcoming Calvin Klein Fragrances advertising
campaign, which will debut Fall 2008.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080201/NYF048 )
The acclaimed actress first captured the attention of moviegoers in
"Training Day," and is best known for her work in the hit movie "Hitch"
opposite Will Smith, the film adaptation of the Marvel Comic "Ghost Rider"
opposite Nicolas Cage, and most recently "We Own the Night" with Joaquin
Phoenix, Mark Wahlberg and Robert Duvall. This fall Ms. Mendes will star in
the highly anticipated all-star remake of "The Women" with Meg Ryan,
Annette Bening, Debra Messing and Jada Pinkett-Smith and has completed the
fantasy thriller, "The Spirit," directed by "Sin City" and "300" creator
Frank Miller, out in early 2009.
Ms. Mendes has a long-standing relationship with the house of Calvin
Klein and has been wardrobed by Calvin Klein Collection and worked with the
line's award-winning Creative Director, Francisco Costa, for events such as
The CFDA Fashion Awards, The Whitney Art Party, and Fashion Rocks as well
as other personal appearances and premieres.
Ms. Mendes joins a memorable group of well-known Calvin Klein Fragrance
models and actresses who have starred in the brand's legendary and iconic
advertising campaigns, including Kate Moss, Scarlett Johansson, Christy
Turlington, and Natalia Vodianova. Calvin Klein's renowned advertising
campaigns have become indelible, pop culture images, provoked controversy
and captured the public's imagination the world over. The company's
unparalleled ability to discover new talent has propelled the careers of a
myriad of actors and models over the past four decades.
Catherine Walsh, Senior Vice President -- American Fragrances, Coty
Prestige said, "Eva Mendes is a striking beauty, with a sultry appeal that
resonates globally. She embodies the sexy, provocative essence of the
Calvin Klein brand and we are thrilled that she will be the newest iconic
beauty to represent Calvin Klein Fragrances."
Said Tom Murry, President & COO, Calvin Klein, Inc., "Eva exudes an
effortless and unpretentious sensuality which is perfectly in line with the
Calvin Klein brand DNA."
Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry. Today, Coty Inc. is the world's
largest fragrance company and a recognized leader in global beauty with
annual net sales of $3.8 billion. Driven by an entrepreneurial spirit,
passion, innovation and creativity, Coty Inc. has developed an unrivaled
portfolio of notable brands and delivers its innovative products to
consumers in 91 markets worldwide. The Coty Prestige brand portfolio is
distributed in prestige and ultra-prestige stores and includes Baby Phat,
Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jette
Joop, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance
by Gwen Stefani, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah
Jessica Parker, Vera Wang and Vivienne Westwood. Coty and Puig have a
strategic partnership for the distribution of the perfume lines of Nina
Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme des Garcons in the
U.S. and Canada. For additional information about Coty Inc., please visit
http://www.coty.com.
On December 7, 2007 Coty Inc. acquired Del Laboratories, Inc. Coty
ended the 2007 fiscal year exceeding $3.2 billion in net sales (July 1,
2006-June 30, 2007).
Calvin Klein, Inc., Calvin Klein, Inc., a wholly owned subsidiary of
Phillips-Van Heusen Corporation (NYSE: PVH), is one of the leading fashion
design and marketing studios in the world. It designs and markets women's
and men's designer collection apparel and a range of other products that
are manufactured and marketed through an extensive network of licensing
agreements and other arrangements worldwide. Brands/lifestyles include
Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans,
and Calvin Klein Underwear. Product lines under the various Calvin Klein
brands include apparel, accessories, shoes, sleepwear, hosiery, socks,
swimwear, belts, eyewear, watches, jewelry, coats, suits, cosmetics, and
fragrances, as well as products for the home. For additional information
about Calvin Klein, Inc., please visit http://www.calvinklein.com.
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