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Michael Phelps and 505 Games to Collaborate on New Videogame Projects
Multiple Titles to be Developed by 505 Games' New U.S. Operations for
Distribution Worldwide
LOS ANGELES, Dec. 15 /PRNewswire/ -- Michael Phelps, the most decorated
Olympian of all time, and global videogame publisher, 505 Games, announced
today a new partnership to develop next generation console and iPhone
videogames. The first title is scheduled to release in spring 2010 and will
be developed by 505 Games' newly formed U.S. operations in Los Angeles. 505
Games also has European offices in the UK, and distribution partners around
the world.
"505 Games is proud to partner with Michael Phelps to create innovative
new game play experiences that celebrate active lifestyles, the spirit of
competition and the inspirational dream of becoming a champion," said Adam
Kline, president of 505 Games U.S. "Through swimming, Michael has become an
international superstar and role model for people of all ages. With 505
Games' global reach, we look forward to leveraging the powerful digital
entertainment medium to bring Michael's passion for sports and competition
to new audiences around the world."
505 Games and Phelps are currently in the development stages for the
first-of-its-kind videogame that may also include some of his teammates. In
addition, 505 Games will donate a portion of the videogame proceeds to the
Michael Phelps Foundation.
"I am really excited to partner with 505 Games and work with them to
develop a game that is reflective of my personality, lifestyle and
competitive nature," said Phelps. "I believe this will be a tremendous
opportunity to help continue my quest to raise the profile for the sport of
swimming."
Phelps, who is represented by Octagon, was recently profiled by CBS
News' "60 Minutes", named Sports Illustrated's "Sportsman of the Year" and
released his third book entitled NO LIMITS: The Will to Succeed.
About 505 GAMES (U.S.)
Based in Los Angeles, CA, 505 Games (U.S.) is the North American
division of 505 Games, a global videogame publisher. The U.S. operations
launched in May, 2008 to bring quality interactive entertainment to North
America on all game platforms including Microsoft Xbox 360, Sony
PlayStation 2, PlayStation 3, PSP, Nintendo Wii and DS, as well as PC,
online, and mobile. The company's management team hails from the leaders in
global entertainment including major motion picture studios, videogame
publishers and leading game development studios. With the company's deep
experience and proven success in interactive entertainment worldwide, 505
Games is looking to drive the industry forward with innovative game
experiences that integrate next generation game play, immersive stories and
integrated brands that can take the business to a new level. The company
offers a broad selection of videogame titles in all genres for players of
all ages.
About Michael Phelps Foundation
The Michael Phelps Foundation is a Non-Profit Corporation that was
established in August of 2008 by 14-time Olympic Gold Medalist, Michael
Phelps. The Foundation's purpose is to operate exclusively for charitable
educational, and scientific purposes; and to promote healthy, active lives,
especially for children, primarily by expanding opportunities for
participation in the sport of swimming, both nationally and
internationally.
About Octagon
Octagon, named the "2008 Sports Agency of the Year" by the Sports
Business Journal, is the world's largest sports and entertainment
representation and marketing agency with global expertise in consulting,
athletes & personalities, event management, property representation,
marketing solutions, licensing and merchandising and talent procurement. As
part of The Interpublic Group (NYSE: IPG), one of the world's leading
organizations of advertising agencies and marketing services, Octagon
employs more than 1,000 people in 60 offices around the world. For further
information please visit: http://www.octagon.com.
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