Directed Electronics manufactures such well-known security and remote start brands as Viper, Clifford, Python, Avital and Valet. Directed is also a prominent manufacturer of car audio equipment with their Directed Audio line, as well as a/d/s/ Mobile, Precision Power (PPI) and Orion. The company also manufactures a/d/s/ Home & Architectural, as well as a full line of mobile video products including LCD monitors and DVDs in the Directed Video line. Directed is registered in the ISO 9001 international quality standard. (PRNewsFoto) VISTA, CA USA

    VISTA, Calif., Jan. 14 /PRNewswire-FirstCall/ -- Directed Electronics
(Nasdaq: DEIX) is pleased to announce it has signed a contract with the
Ultimate Fighting Championship(R) (UFC(R)) organization to become its
exclusive mobile audio partner, promoting the legendary Orion Car Audio
brand through http://www.UFC.com web advertising, point-of-purchase
displays, and association with one of the UFC's top fighters, Roger "El
Matador" Huerta. Directed will use innovative online promotions to channel
new car audio customers to preferred Orion Octagon(TM) dealers.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

    According to Jim Jardin, Director of Marketing for Directed: "The UFC
is one of the fastest-growing and most popular sports in the world with
young men -- exactly the same hardcore demographic that has made Orion a
legend in high performance car audio for over 25 years. We look forward to
our exclusive mobile audio partnership with the UFC and Roger Huerta as we
promote the launch of the affordable Orion COBALT(R) line of speakers,
amplifiers and subwoofers, and drive new car audio customers to Orion
dealers."

    For more information about the exclusive Orion / UFC partnership or to
locate an authorized Orion retailer, please visit
http://www.orioncaraudio.com

    About Directed Electronics

    Headquartered in Vista, California, Directed Electronics (Nasdaq: DEIX)
is the largest designer and marketer in North America of premium home
theater loudspeakers, consumer branded vehicle security, vehicle remote
start and convenience systems, and the largest supplier of aftermarket
satellite radio receivers based on sales. Directed is also a major supplier
of mobile audio and video systems and has exclusive rights to market and
sell certain SIRIUS-branded satellite radio receivers and accessories to
Directed's existing U.S. retailer customer base. In the home audio market,
Directed designs and markets award-winning Polk Audio(R) and Definitive
Technology(R) premium loudspeakers. Directed's broad portfolio of security
products, remote start, hybrid systems, and GPS tracking systems are sold
under leading brands including Viper(R), Clifford(R), Python(R),
Astroflex(R) and Autostart(R). Directed's mobile audio and video products
include speakers, subwoofers, amplifiers and video screens, sold under its
Polk Audio(R), Orion(R), Precision Power(R), and Directed Video(R) brand
names. Directed was founded in 1982 and markets its broad portfolio of
products through many channels including leading retailers and specialty
chains throughout North America and around the world. More information is
available at http://www.directed.com.

    Other trademarks, service marks and trade names appearing in this
release including UFC, Ultimate Fighting Championship, and Roger Huerta are
the property of their respective holders.

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