SmartPower Launches Online YouTube Ad Contest

    $10,000 Awarded to Winning Video on How to Conserve Energy

    WASHINGTON, Oct. 27 /PRNewswire/ -- SmartPower launched a new online
video ad contest today to promote its national marketing campaign on energy
efficiency. The SmartPower Energy Smart Online Ad Challenge uses new media
and online social networking to promote conservation and energy efficiency.
Anyone can participate by submitting a 30 second public service
announcement to SmartPower through http://www.smartpower.org/adchallenge.php and
http://www.youtube.com/group/energysmart.

    "Our YouTube online ad contest is not only an opportunity to win a
$10,000 grand prize and be featured on national television," said
SmartPower president Brian F. Keane. "It is also a fun way to educate
Americans about how to save energy, save money, protect the planet and
promote national security."

    The goal of the contest is for the general public to create videos that
show how energy efficiency helps Americans save money. SmartPower provides
helpful facts on how to conserve energy on its website. These Energy Smart
tips are simple and inexpensive ways people can conserve energy and reduce
utility and fuel costs. Contestants are required to reference the
SmartPower website and logo as well as the Energy Smart tips in their
submissions.

    Though open to everyone, SmartPower's Energy Smart Ad Challenge is
designed to target young adults and teenagers. SmartPower's award winning
research has revealed that young people are the key when it comes to
changing the culture of energy use and energy conservation. They have the
power and the willingness to reduce consumption, influence their peers and
parents and contribute to a safer and more sustainable future.

    SmartPower Launches New Brand and Website (http://www.smartpower.org)

    The SmartPower Energy Smart Online Ad Challenge coincides with the
organization's recent decision to expand its mission beyond promoting and
marketing clean, renewable energy to include energy efficiency. In addition
to helping consumers choose clean energy sources, SmartPower wants to
educate Americans about ways they can conserve energy in their day-to-day
lives. SmartPower has designed a new user friendly website and has adopted
'Let's Get Energy Smart' as its new tagline.

    SmartPower is accepting submissions for the Energy Smart Ad Challenge
through Earth Day, April 22, 2009. For detailed information on the contest,
including rules, criteria for judging and submission procedures, please
visit http://www.smartpower.org/adchallenge.php.

    About SmartPower

    SmartPower is a national, nonprofit marketing organization committed to
promoting clean, renewable energy and energy efficiency. SmartPower's
mission is to build the clean energy marketplace by helping the American
public become smarter about their energy use. In under a decade,
SmartPower's award-winning marketing campaigns have been credited with
creating unprecedented demand for wind, solar and hydropower. Today,
SmartPower has become known as the nationwide "Got Milk" organization on
clean energy. http://www.smartpower.org