Bongo Announces the Reality Stars of Laguna Will Be Featured in Its Spring Advertising Campaign
Iconix Brand Group, Inc. announced today that the reality stars of Laguna will be featured in its BONGO(R) Spring 2006 multimedia advertising campaign. Alex Murrel, Jason Wahler, Lauren Conrad, Stephan Colletti, Kristin Cavallari and Tallan Torriero will begin appearing in the print ads featuring Bongo when they hit newsstands in February. The campaign will appear in fashion, entertainment and lifestyle magazines such as Seventeen, Teen People, Us Weekly, Star and Teen Vogue. (PRNewsFoto/Iconix Brand Group, Inc.) NEW YORK, NY UNITED STATES
NEW YORK, Jan. 10 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc.
(Nasdaq: ICON "Iconix" or "the Company") announced today that the reality
stars of Laguna will be featured in its BONGO(R) Spring 2006 multimedia
advertising campaign. Alex Murrel, Jason Wahler, Lauren Conrad, Stephan
Colletti, Kristin Cavallari and Tallan Torriero will begin appearing in the
print ads featuring Bongo when they hit newsstands in February. The campaign
will appear in fashion, entertainment and lifestyle magazines such as
Seventeen, Teen People, Us Weekly, Star and Teen Vogue.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060110/NYTU052 )
The teens of Laguna Beach follow in the footsteps of Hollywood's recently
"Ex-It" couple, Nicole Richie and DJ AM, who starred in the brand's past
campaign. The campaign will feature both womens and mens products. The Company
recently launched its mens collection of jeans, tops and footwear.
Dari Marder, Creative Director, BONGO, commented, "The Bongo demographic
is the MTV viewer, so we could not think of a better way to reach our
consumer. The concept behind the campaign is a party. So we rented an amazing
mansion on PCH in Santa Monica, hired an Orange County band, 'The Colour' and
let the gang do what came naturally. Alex, Jason, Lauren, Stephan, Kristin and
Tallan had a blast on set and it comes through in the campaign. Alex who has
an album coming out this spring got on stage with the band and sang, while the
boys got a little carried away by pushing each other in the pool."
The campaign was shot by celebrity photographer Roxanne Lowitt and was
created by the Iconix in-house marketing and creative team. The ads feature
Bongo Spring '06 products that will be available in department and specialty
stores nationwide this Spring. The campaign will also be featured on the
internet and in-store. Alex, Jason, Lauren, Stephan, Kristin and Tallan will
also make public appearances on behalf of the brand.
About Iconix Brand Group, Inc.: Iconix Brand Group, Inc., is in the
business of marketing and licensing the CANDIE'S(R), BONGO(R), BADGLEY
MISCHKA(R), JOE BOXER(R) and RAMPAGE(R) trademarks on a variety of apparel and
fashion products. Through its wholly owned subsidiary, Brightstar Footwear,
Inc., the Company also arranges for the manufacture of footwear products for
mass market retailers. For investor information please visit the corporate Web
site at http://www.iconixbrand.com.
Contact: Maria Dolgetta
212.819.2084
maria@iconixbrand.com
