See It On 'CSI: NY'... Hear It On Your Personal Cell Phone Minutes Later
CBS Joins Forces With Capitol Records For a Unique Wireless Campaign Linking
Network TV, Music and Personal Cell Phones
In the Exclusive Realtone Format Launch, a Ring Tone From Coldplay's Single
"Talk" Will Be Embedded Into an Upcoming Episode of "CSI: NY," and a Ring Tone
From That Song Will Be Offered to Viewers For Download Moments Later
NEW YORK, Nov. 29 /PRNewswire/ -- In a unique agreement that links the
worlds of network television, music and wireless communications, a ring tone
featuring a single from the Grammy Award-winning band Coldplay will be woven
into an upcoming episode of one of CBS's top dramas. Moments later, after the
scene is broadcast, a ring tone from that song will be offered to viewers for
download on their personal cell phones.
As part of the cross promotion agreement between CBS and Capitol Records,
a ring tone of Coldplay's "Talk," the second single from the double platinum
album X&Y, will be embedded into the content of the CSI: NY episode to be
broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer
(series star Carmine Giovinazzo) is investigating a case when his cell phone
rings to the tune of "Talk."
Following the scene, CBS will run promotional messages during the act
break in the episode alerting viewers as to how they can purchase and download
a ring tone from "Talk" in Realtone format onto their personal cell phones.
The Realtone version will be available exclusively for one week through most
major wireless carriers by sending the text message "Talk" to a specific
number provided by CBS. After this exclusive one week launch window, the ring
tone will be widely available, including on CBS.com. In addition to the ring
tone, the song "Talk" will also be used as background music in a scene later
in the broadcast.
CSI: NY is a one-hour drama series about forensic investigators who use
high-tech science to follow the evidence and solve crimes in the Big Apple.
The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie
Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry
Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carol Mendelsohn, Ann
Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey. CSI: NY is broadcast
Wednesdays at 10:00PM ET/PT.
Coldplay's X&Y debuted at Number One in 32 countries upon its release in
June and has since sold 2.3 million copies in the U.S. A Rush of Blood to the
Head, the band's sophomore album, was recently certified quadruple Platinum in
the U.S. The band has won four Grammy Awards and sold upwards of 28 million
albums worldwide in total to date. Hailing from England, Coldplay features
Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Berryman on bass
and Will Champion on drums.
The Realtone format is a ring tone based on the master recording of a song
which includes the lyrics.
