Paula Abdul and DNA Studio Create the 'Cardio Cheer' Phenomenon
'An Exercise Program That Will Make You Stand up and Cheer!!'
LOS ANGELES, Dec. 2 /PRNewswire/ -- Paula Abdul's extraordinary career --
which includes worldwide album sales exceeding 40 million records, two Emmy
Awards and her role as the heart and soul of the record breaking television
series, "American Idol" -- all began with her days as cheerleader for the Los
Angeles Lakers. Now Paula has created a new fitness sensation -- a
high-energy, comprehensive cheerleading and dance fitness program. This
series is for the millions of girls of all ages who dream of making their
school's cheer squad, improving their dancing, or those who just want to claim
a leaner, stronger, more toned body.
Motivated by legendary cheerleaders like Paula and movies like "Bring It
On," more than four million students dance, or perform on a cheer squad and
millions more are looking for an edge to help them make the team -- or just
get in great shape. And millions more adults are always looking to get a
leaner, stronger body with an exercise program that is fun, full of energy and
that will teach them to get rid of their two left feet.
"Cheerleading is a combination of three things I know -- fitness, dance
and music," said co-creator and executive producer Paula Abdul. "I felt that
creating Cardio Cheer would be a great way to teach dance, build confidence,
help today's kids be healthy in a way that will be welcoming -- not
intimidating." Reductions in school programs and extracurricular activities,
have greatly limited fitness options. With Cardio Cheer, girls can learn to
dance and get in shape at home -- and feel great about going out for their
team or squad, attending a school dance or going to a club with confidence.
The first wave in the CARDIO CHEER Movement is FITNESS, a five-disc series
that teaches you how to get the body of a professional cheerleader. Working
with Century City-based production and marketing company DNA Studio, Paula has
brought together a Cheerleading All-Star team, Renee Herlocker and Candice
Jones from the Denver Broncos, Traci Swain of the New York Knicks and Lindsay
Rosenberg of Los Angeles Clippers, to motivate the next generation of
cheerleaders to new levels of fitness. The series will hit December 10th and
aspiring cheerleaders will be offered, for the very first time, a package that
shares -- and breaks down -- the training techniques, moves, skills and drills
of the professionals. It's everything a cheerleader needs to tighten the
body, increase flexibility, add punch to jumps and take her performance to new
heights.
The second wave of the Cardio Cheer movement -- DANCE -- will hit in
Spring 2006. Where FITNESS inspired the body, DANCE sets it free! As
choreographer for the Laker Girls and numerous feature films, Paula changed
the face of modern cheerleading. Now, along with professional cheerleaders
and dancers, she'll bring her legendary moves and innovative teaching
techniques right into the living room and gyms of the next generation of
cheerleading stars.
The third wave -- CARDIO CHEER MUSIC -- will really turn up the heat in
the Summer of 2006. Also known for her multi-platinum, Grammy-winning
recording career and such hits as "Straight Up," "Rush, Rush," and "Forever
Your Girl," Paula will produce a CD featuring re-mixed performances by top
musical artists tailored to be the perfect accompaniment to high energy, high
impact, dazzling cheer and dance routines.
On the panel of "American Idol," Paula calls upon her expertise to judge
what it takes to be a star for a fortunate few. With the CARDIO CHEER
Movement, she uses that expertise to help shape, strengthen and inspire the
talent, creativity and confidence that lives in everyone.
Chris Gibbin, DNA Studio COO and executive producer of CARDIO CHEER, says,
"Millions of girls are devoted to their cheer squads and to improving their
performances, but no one had ever provided them with the complete package to
let them know what it really takes to reach their personal best. Now they can
hear it straight from Paula and the pros themselves."
Currently in post-production, this inspiring DVD series was shot in HD at
the Warner Studios Back Lot. "The neighborhood set," says executive producer
Matti Leshem, "is really a tribute to all the homes across America where
cheerleading dreams are born." This complete set will be released this
holiday season and sold exclusively by DNA Studio through the web
(http://www.cardiocheer.com) and a dedicated call center at 1-877-24-CHEER.
The Denver Broncos' Candice Jones, one of the series' four stars, agrees.
"I only wish that when I was younger there could have been a mentor to give me
direction and encouragement. But now, working with Paula on CARDIO CHEER, I
get to use my experience to help others reach their goals."
CARDIO CHEER FITNESS DVD SYNOPSIS
Disc One: STRETCH. From her years as a Lakers Girl, Paula Abdul knows
that warming up with a great stretch is a key element in achieving an
outstanding and injury free cheerleading performance. Together with the
Denver Broncos' Candice Jones, Paula gets right to work on flexibility and
balance. By lengthening your muscles and targeting your breathing, Candice
prepares your body to deal with anything you might throw at it. It's a great
routine to do before or after any of the other four workouts.
Disc Two: POWER. Paula and Traci Swain of the New York Knicks put your
athleticism to the test with a routine that results in the explosive power in
the core that gives cheerleaders their edge -- and great abs! As on all the
discs, Paula reveals inside tips that will maximize the effectiveness of your
work out and lead to faster results.
Disc Three: MOVES. From the High V and Low V to dagger position and
reaches, mastering the moves on this disc, with the help of Paula and Denver
Bronco Renee Herlocker, will make your routines sparkle with the assurance of
a pro. Renee puts the emphasis on making clean, sharp movements while keeping
a smile on your face, essentials for game day, tryouts and competitions.
Disc Four: JUMP. Candice Jones of the Denver Broncos is back, and this
time she joins up with Paula armed with a bench and jump rope to put you
through a range of physically demanding leg sets. Ramp up those old school
jumping-jacks to performance levels and feel the burn. It's time to put some
air in your routines.
Disc Five: ENDURANCE. Paula Abdul won't say quit, and after this
cardiovascular workout using jump ropes and hand weights, you won't have to
either. The leg lifts alone will separate the cheer-hopers from the
cheer-leaders, so get ready to go four quarters with Lindsay Rosenberg of Los
Angeles Clippers as she guides you through this high energy workout.
About DNA Studio
Founded in 1995 and with offices in Los Angeles, New York, Atlanta and St.
Louis, DNA Studio (http://www.dnastudio.com) is one of the advertising industry's top
production and marketing companies. Their production arm was inaugurated in
2003 and is now producing several exciting titles in the direct DVD business.
