Ocean Spray Brings the Taste, Health and Heritage of the Cranberry to a City Near You
The Bogs Across America Tour Stops in New York City, Chicago and Los
Angeles
LAKEVILLE-MIDDLEBORO, Mass., Oct. 16 /PRNewswire/ -- This November,
Ocean Spray is painting the town red-with cranberries! Bringing to life the
magnificent experience of the cranberry harvest, Ocean Spray's Bogs Across
America tour will transform landmark sites in New York City (Nov. 1-3),
Chicago (Nov. 7-9) and Los Angeles (Nov. 15-17) into a sea of glimmering,
red berries. Each free-standing bog exhibit will contain about 2,000 pounds
of cranberries brought in from Ocean Spray bogs across the country.
And who better to share the story of the cranberry than the growers who
experience the harvest first-hand every fall? Third, fourth and fifth-
generation cranberry growers from Ocean Spray will be available to explain
the harvesting process, discuss their own growing history as well as share
more information about the taste, health, and heritage of the cranberry.
Visitors will have the opportunity to discover the fruit's unique health
benefits and get recipe ideas just in time for Thanksgiving. The comical
character growers featured in Ocean Spray's ad campaign will also make
special guest appearances on the first day of each stop on the tour.
While most Americans are already fans of the traditional cranberry
sauce, log or relish found on many Thanksgiving tables, few realize the
year-round versatility and rich history of the cranberry-one of only three
fruits native to North America.
Legend has it that cranberries were served at the first Thanksgiving in
1621. Despite being a Thanksgiving institution since Colonial Times, only
66 percent of Americans are aware of the term "cranberry bog." Because
cranberries are only harvested in select areas around the United States and
Canada, most Americans have never seen a real harvest. Ocean Spray wants to
change that by bringing the beauty of the harvest on tour in America.
Ocean Spray will also be announcing the winner of its first Ultimate
Cranberry Recipe Contest on November 1. The creator of the recipe that best
incorporates this tart and tangy versatile fruit will receive a $25,000
check and a year's supply of Ocean Spray products. The top four finalists'
recipes will be available on http://www.oceanspray.com.
"Bogs Across America" 2007
The Bogs Across America exhibit is free and open to the public.
November 1 - 3, New York's Rockefeller Center: Ocean Spray's "Big Apple
Bog" will come to Rockefeller Center where growers will share their stories
with New Yorkers and visitors from around the world. The 1,500 square foot
bog will be displayed in front of 30 Rockefeller Plaza.
November 7 - 9, Chicago's Tribune Tower: Pioneer Court: Ocean Spray's
2,000 square foot "Windy City Bog" will travel to Chicago and will be on
display near the landmark Tribune Tower. The Chicago Tribune Tower is
located amidst the Magnificent Mile, on North Michigan Avenue in downtown
Chicago.
November 15 - 17, Los Angeles' Hollywood & Highland Center: Ocean
Spray's "Red Carpet Bog," at 1,800 square feet, will make a star studded
appearance in the heart of Hollywood. The Hollywood & Highland Center is
among the most visited tourist destinations in Los Angeles and includes
Grauman's Chinese Theatre and the Kodak Theatre, home to the Academy
Awards.
About Ocean Spray
Ocean Spray is an agricultural cooperative owned by more than 650
cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon,
Washington, British Columbia, and other parts of Canada as well as about 50
Florida grapefruit growers. Ocean Spray was formed 75 years ago by three
cranberry growers from Massachusetts and New Jersey. Florida grapefruit
growers joined the Cooperative in 1976. Ocean Spray is North America's
leading producer of canned and bottled juices and juice drinks, and has
been the best-selling brand name in the canned and bottled juice category
since 1981. Ocean Spray posted fiscal 2006 sales of roughly $1.5 billion.
