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Universal Studios Home Entertainment Announces the Next Generation of Blu-ray Interactivity With the Releases of Bruno, Funny People, 9, American Pie Presents: The Book of Love, Public Enemies and Inglourious Basterds
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NEXT GENERATION BLU-RAY FEATURES: An array of new iPhone and iPod touch-enabled features and social networking innovations will be available on upcoming releases this holiday season from Universal Studios Home Entertainment including pocket BLU(TM) and social BLU(TM). (PRNewsFoto/Universal Studios Home Entertainment)
UNIVERSAL CITY, CA UNITED STATES
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New Features Seamlessly Integrate Apps for iPhone(TM) and iPod(R) touch,
Premier Social Networking Sites and an All-New Redesigned BD-Live Center
for an Unparalleled Entertainment Experience
UNIVERSAL CITY, Calif., Nov. 10 /PRNewswire/ -- Delivering on its
promise to provide consumers an ever more immersive, dynamic and
interactive Blu-ray(TM) experience, Universal Studios Home Entertainment
(USHE) announced today the launch of an array of enhanced iPhone and iPod
touch-enabled features and social web-based offerings with the release of
upcoming titles Bruno, Funny People, 9, American Pie Presents: The Book of
Love, Public Enemies, and Inglourious Basterds all available this holiday
season. These innovations include the pocket BLU(TM) app, which offers
iPhone and iPod users touch further enhancements to the Blu-ray experience,
and social BLU(TM), which offers Blu-ray(TM) users more ways to interact
with their Facebook and Twitter networks through an Internet-connected
Blu-ray player. Additionally, USHE will unveil an all-new redesign of its
BD-Live Center on Funny People, which makes the dynamic content on the
multimedia portal easier to access, more engaging, and easier to use. On
future releases, Universal will deliver even more innovative, exciting
features based on these platforms, making Blu-ray(TM) discs more simple,
fun, and sharable than ever before.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091110/LA07297)
"These new features represent the latest step in Universal's continuing
effort to deliver an extraordinary home entertainment experience to
consumers," said Craig Kornblau, President of Universal Studios Home
Entertainment. "By bridging Blu-ray's vast capabilities with the Internet,
iPhone, iPod touch and some of the hugely popular social networking
platforms, we are effectively taking the Blu-ray experience to the next
level, offering consumers the opportunity to easily integrate their
favorite films into those activities and devices that have become part of
their everyday lifestyle."
pocket BLU(TM) app
USHE's groundbreaking pocket BLU app makes its debut this holiday
season for the iPhone and iPod touch on the Blu-ray editions of Bruno
(November 17), Funny People (November 24), Public Enemies (December 8),
Inglourious Basterds (December 15), American Pie Presents: The Book of Love
(December 22) and 9 (December 29). The app uses the device's Wi-Fi
connection to work seamlessly with a network-connected Blu-ray(TM) player
and offers the following advanced features:
-- Advanced Remote Control: A sleek, elegant new way to operate your
Blu-ray(TM) player. Users can navigate through menus, playback and
BD-Live(TM) functions with ease.
-- Video Timeline: By turning the phone to landscape mode, users will bring
up the video timeline, allowing them to instantly access any point in
the movie.
-- Mobile-To-Go: Users can unlock a selection of exclusive bonus content
with their Blu-ray(TM) discs to save to their device or to stream from
anywhere there's a Wi-Fi network, enabling them to enjoy exclusive
content on the go, anytime, anywhere.
-- Browse Titles: Users will have access to a complete list of pocket
BLU(TM)-enabled titles available and coming to Blu-ray(TM) Hi-Def. They
can view free previews and see what additional content is available to
unlock on their device.
-- Pop-Up Keyboard: Enter data into a Blu-ray player with this easy and
intuitive keyboard that will facilitate such Blu-ray(TM) features as
chatting with friends and sending messages.
pocket BLU(TM) is an extendable platform that will allow Universal
Studios Home Entertainment to introduce even more new and groundbreaking
mobile features on additional devices and platforms in the very near
future. The pocket BLU(TM) app is available for free from the App Store on
iPhone and iPod touch at http://www.itunes.com/appstore.
social BLU
The American Pie Presents: The Book of Love release also will mark the
integration of Blu-ray content and social networking applications. This
newly developed interactive technology allows users to easily sign on with
their Facebook and Twitter login information and enjoy a variety of
connected Blu-ray features with their friends. Users can control status
updates from their Blu-ray player, the UniversalHiDef.com website, or
within pocketBlu.
As part of the newly developed interactive social BLU technology, users
can update their Facebook and Twitter profile statuses via BD-Live. With
the click of a button, users can rate the movie, send messages and on
future releases will be able to share film-related user generated content
with their friends via their social networking pages. social BLU opens up
an entire world of social networking possibilities.
BD-Live Center Update
The newly redesigned Universal BD-Live Center as seen first on Funny
People will offer an easy, fun and interactive experience directly from an
Internet-connected Blu-ray player. By clicking on "What's New," users can
check out the latest releases coming to Blu-ray and theaters, along with
exciting BD-Live features. Additionally, when they visit the new "Content
Center," users will intuitively find their favorite previews, trailers and
more. Meanwhile, the previously-launched ticker and video rotation
automatically bring updated content directly to the viewer. Login and
registration aren't required unless the user wants to access select
community features, so browsing BD-Live is easier than ever. Best of all,
everything is designed for simple, one-click navigation, making BD-Live
perfectly optimized for surfing content with a remote control.
Universal Studios Home Entertainment is a unit of Universal Pictures, a
division of Universal Studios (http://www.universalstudios.com). Universal Studios
is a part of NBC Universal, one of the world's leading media and
entertainment companies in the development, production, and marketing of
entertainment, news, and information to a global audience. Formed in May
2004 through the combining of NBC and Vivendi Universal Entertainment, NBC
Universal owns and operates a valuable portfolio of news and entertainment
networks, a premier motion picture company, significant television
production operations, a leading television stations group, and
world-renowned theme parks. NBC Universal is 80% owned by General Electric
and 20% owned by Vivendi.
CONTACT:
Lea Porteneuve
Senior Vice President -
Communications & Publicity
Universal Studios Home Entertainment
(818) 679-8186
lea.porteneuve@nbcuni.com
Evan Fong
Vice President, Publicity
Universal Studios Home Entertainment
818-777-5540
evan.fong@nbcuni.com
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