Blockbuster and TiVo Announce Agreement to Make BLOCKBUSTER(R) OnDemand Available Through the TiVo Service and to Promote TiVo DVRs Throughout Retail Stores Nationwide

	
		

    Blockbuster to Make Extensive Library of Digital Content Available to
Millions of TiVo Movie Enthusiasts

    Further Distinguishes TiVo as the Best Single Solution for Delivery and
Easy Navigation of Broadband Content to the TV

    ALVISO, Calif. and DALLAS, March 25 /PRNewswire-FirstCall/ --
Blockbuster Inc. (NYSE: BBI, BBI.B), a global leader in entertainment, and
TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television
services for digital video recorders (DVRs), today announced they are
joining forces to deliver Blockbuster's vast library of premium digital
movie titles directly to the television set via TiVo(R) DVRs.

    BLOCKBUSTER OnDemand, featuring content to both buy and rent, will be
integrated into TiVo Series2(TM), Series3(TM), TiVo HD, and TiVo HD XL
DVRs. The move by two leaders in home entertainment will make it even
easier for all broadband connected TiVo subscribers to download
Blockbuster's content and enjoy a complete television entertainment
experience on their individual schedules using TiVo, the best and most
comprehensive single solution for delivery and simple, intuitive navigation
of broadband, broadcast, and cable content - all from one remote control.

    TiVo DVRs will be sold at thousands of Blockbuster(R) stores nationwide
as well as online at blockbuster.com, giving both companies new
distribution outlets and putting TiVo DVRs and BLOCKBUSTER OnDemand front
and center of where video shopping takes place. Additionally, the companies
will implement a cross-marketing campaign.

    "We are excited to be teaming with TiVo, the company that created the
DVR, to make Blockbuster's entertainment content readily available to their
millions of subscribers," said Jim Keyes, Blockbuster Chairman and CEO.
"Ultimately, our vision is to work with TiVo so that their subscribers can
access movies not only through our OnDemand service but also from our
stores and through our by-mail service as well. Regardless of a film's
availability - through VOD or on DVD - we want to work with TiVo to provide
their subscribers unprecedented access to movie content."

    "Joining with Blockbuster further distinguishes TiVo as a true
universal solution for content providers, making it a one stop shop for any
content thru broadband or linear distribution straight to the TV," said Tom
Rogers, President and CEO of TiVo Inc. "When consumers walk into one of the
thousands of Blockbuster stores entertainment for the home is on their
minds -- it could not be more natural to have them exposed to the world of
millions of entertainment possibilities for the home that the TiVo Service
provides."

    The companies expect to have the BLOCKBUSTER OnDemand service
integrated into TiVo DVRs in the second half of 2009.

    BLOCKBUSTER OnDemand offers one of the most extensive libraries of
digital entertainment product in the marketplace, with thousands of titles
from the hottest new movie releases to the classics. For more information
on BLOCKBUSTER OnDemand delivered via the TiVo service visit
http://www.tivo.com/blockbuster.

    About Blockbuster

    Blockbuster Inc. (NYSE: BBI - News, BBI.B - News) is a leading global
provider of in-home movie and game entertainment, with more than 7,400
stores throughout the Americas, Europe, Asia and Australia. The company may
be accessed worldwide at http://www.blockbuster.com.

    About TiVo Inc.

    Founded in 1997, TiVo (Nasdaq: TIVO - News) pioneered a brand new
category of products with the development of the first commercially
available digital video recorder (DVR). Sold through leading consumer
electronic retailers and our website, TiVo has developed a brand which
resonates boldly with consumers as providing a superior television
experience. Through agreements with leading satellite and cable providers,
TiVo also integrates its DVR service features into the set-top boxes of
mass distributors. TiVo's DVR functionality and ease of use, with such
features as Season Pass(TM) recordings and WishList(R) searches and TiVo
KidZone, have elevated its popularity among consumers and have created a
whole new way for viewers to watch television. With a continued investment
in its patented technologies, TiVo is revolutionizing the way consumers
watch and access home entertainment. Rapidly becoming the focal point of
the digital living room, TiVo's DVR is at the center of experiencing new
forms of content on the TV, such as broadband delivered video, music and
photos. With innovative features, such as TiVoToGo(TM) transfers and online
scheduling, TiVo is expanding the notion of consumers experiencing "TiVo,
TV your way. (R)" The TiVo(R) service is also at the forefront of providing
innovative marketing solutions for the television industry, including a
unique platform for advertisers and audience research measurement.

    TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo,
Stop||Watch, Power||Watch, and the TiVo Logo are trademarks or registered
trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2009 TiVo Inc.
All rights reserved. All other trademarks are the property of their
respective owners.

    Blockbuster, the Blockbuster logo, blockbuster.com and Blockbuster
Online are trademarks or registered trademarks owned by Blockbuster Inc. in
the United States and/or other countries.

    All other company or product names are trademarks of their respective
owners and, in some cases, are used under license. Specifications, pricing
and delivery schedules are subject to change without notice.

    This release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements
relate to, among other things, the future availability and timing of the
Blockbuster ONDEMAND service on the TiVo Service and the availability of
TiVo DVRs in Blockbuster Stores. Forward-looking statements generally can
be identified by the use of forward- looking terminology such as,
"believe," "expect," "may," "will," "intend," "estimate," "continue," or
similar expressions or the negative of those terms or expressions. Such
statements involve risks and uncertainties, which could cause actual
results to vary materially from those expressed in or indicated by the
forward-looking statements. Factors that may cause actual results to differ
materially include delays in development, competitive service offerings and
lack of market acceptance, as well as the other potential factors described
under "Risk Factors" in each company's public reports filed with the
Securities and Exchange Commission. The companies caution you not to place
undue reliance on forward-looking statements, which reflect an analysis
only and speak only as of the date hereof. Each company disclaims any
obligation to update these forward-looking statements.