PR Newswire - Pennsylvania

	  - Incentive Program Aims to Help Schools Raise Awareness in Recycling -

    ERIE, Pa., Nov. 10 /PRNewswire/ -- FundingFactory
(http://www.fundingfactory.com), the nation's leading
fundraising-through-recycling program, today announces their most recent
promotion through their collaboration with Sony Pictures Entertainment and
its upcoming animated comedy Planet 51. The film opens in theaters November
20, 2009.

    As part of its search for new, fun and creative ways to introduce kids
to the importance of recycling, FundingFactory's Planet 51 incentive
promotion serves to motivate, engage and involve students in the active
process of recycling.

    Planet 51 is a galactic sized animated alien adventure comedy revolving
around American astronaut Captain Charles "Chuck" Baker, who lands on
Planet 51 thinking he is the first person to step foot on it. To his
surprise, he finds that this planet is inhabited by little green people who
are happily living in a white picket fence world reminiscent of a
cheerfully innocent 1950's America, and whose only fear is that it will be
overrun by alien invaders ... like Chuck! With the help of his robot
companion "Rover" and his new friend Lem, Chuck must navigate his way
through the dazzling, but bewildering, landscape of Planet 51 in order to
escape becoming a permanent part of the Planet 51 Alien Invaders Space
Museum.

    The Planet 51 campaign will be available to all of FundingFactory's
elementary school participants. Through their partnership with Sony
Pictures Entertainment, FundingFactory will offer the Planet 51 Fun Pack to
all participating coordinators. Mailed directly to the classroom, Fun Packs
will include such items as Planet 51 movie stickers, temporary tattoos,
glow-in-the-dark squeeze balls and other promotional merchandise. Teachers
can utilize the Fun Pack to reward students that bring empty printer
cartridges and/or used cell phones. Also included in the Fun Pack as
motivational and reminder tools are Planet 51 Reminder Trading Cards and
"Recycle Here" classroom posters.

    To top off their fall promotion, FundingFactory will be offering a
grand prize to the class that collects the most recyclable items. The prize
will include a free screening of Planet 51 for the entire class. All
registered and participating organizations will be eligible to enter a
random drawing for the grand prize. For official rules and drawing date,
visit: http://www.fundingfactory.com/Planet51/about.aspx.

    "FundingFactory was launched with a vision to help schools raise money
through the valuable effort of recycling," states Sean Michaels,
co-president of FundingFactory. "We are extremely excited to work with Sony
Pictures Entertainment to help facilitate schools in raising funds and
recycling awareness with these fun and creative incentives."

    To interview FundingFactory, please contact Eileen Koch @ Eileen Koch &
Company INC., 310.441.1000 or email Eileen @ Eileen@eileenkoch.com. Please
visit http://www.eileenkoch.com.

    About FundingFactory

    FundingFactory (http://www.fundingfactory.com) provides schools, non-profit
groups and charities with much-needed funding through the simple act of
recycling. Participating organizations earn funds by collecting empty
printer cartridges and used cell phones from their communities and
supporters. All program materials and services (including boxes and return
shipping for the items) are free for the participants. FundingFactory has
provided over $20 million in funding to schools and groups across the
country since its inception.