Ser Padres Joins Forces with la Doctora Aliza's VidaySalud.com to Offer the Hispanic Community Unprecedented Online Health-Related Content in Spanish |
Will Serve as a Valuable Health Resource for Families and Offer a Unique
Integrated Advertising Platform Opportunity
NEW YORK, June 22 /PRNewswire/ -- Ser Padres magazine, the primary
source of parenting information for U.S. Hispanics, has expanded its
relationship with Ser Padres Contributor and Health Expert Dr. Aliza
Lifshitz, M.D. (la Doctora Aliza), and her recently-launched web site
VidaySalud.com. The site aims to enhance relationships between Latino
patients and their physicians by providing patients with the information
they need to better communicate with their doctors, ensure better
compliance with physician instructions and deliver better health outcomes.
Ser Padres and Dr. Aliza have launched two co-branded channels on
VidaySalud.com. The site's "Ninos" (Kids) channel --
http://www.vidaysalud.com/category/daily/ninos/ -- will now include content
from the magazine focused on helping Hispanic parents raise healthy and
happy kids. The site's Pregnancy Channel "Embarazo" --
http://www.vidaysalud.com/category/daily/embarazo/ -- will feature content
from Ser Padres' offshoot for expectant mothers, Ser Padres Espera.
In addition, Dr. Aliza will inform, educate and answer questions in the
Ser Padres special section named "Hola, Doctora Aliza" (Hi, Dr. Aliza) and
readers will have the opportunity to communicate and send her their
pressing health and pregnancy questions at mimosblog@serpadres.com.
"We know that up to 97% of Spanish-dominant Hispanics say they worry
about their overall health but there have been obstacles -- including
language, education, misinformation and distrust -- to receiving quality
health care for years," commented Alberto Oliva, editor of Ser Padres.
"Growing our relationship with Dr. Lifshitz on the web will help Hispanic
patients, because it combines two names that have been trusted and tested
sources for health information in an easily-accessible way."
"Together, we can break down those barriers," added Lifshitz. "Each
day, more and more Hispanics are using the web and we'll provide parents
and soon- to-be parents a comprehensive health resource including daily
original content, a symptoms database and wellness tools."
Ser Padres Publisher Enedina Vega said: "Now, Hispanic parents can find
us in print and online -- in partnership with one of the most influential
and recognized doctors in our market. This is an example of true brand
synergies for the greater consumer good."
About Ser Padres
Ser Padres launched in the fall of 1990 as an offshoot of Parents
magazine. Published by Meredith (http://www.meredith.com), it is the primary
source of parenting information relevant to the Hispanic audience, covering
such topics as values, education, culture and heritage, pregnancy, home,
family finance, food and health. Editorial coverage centers on the core
theme of Family Well Being. Ser Padres can be found in pediatrician and
gynecology offices around the nation and has a rate base of 700,000 copies.
About la Doctora Aliza
Dr. Aliza A. Lifshitz, Editor in Chief and Principal of VidaySalud.com,
is a renowned physician, author and health reporter. Dr. Lifshitz is a
collaborator for Ser Padres, Univision, and People en Espanol. She has a
live call-in program, El Consultorio de la Dra. Aliza, which airs weekly on
the Univision Radio network and writes a weekly column in "La Opinion,"
syndicated in Spanish-language newspapers throughout the country. Her
monthly column in the Vista bilingual supplement runs in 29 newspapers
nationwide. The third edition of her book, Mama Sana, Bebe Sano -- Healthy
Mother, Healthy Baby, the first bilingual book on pregnancy and childbirth,
was published in 2006. In addition to her activities in the media, Dr.
Lifshitz maintains a full-time private practice in Internal Medicine at
Cedars-Sinai Medical Center in Los Angeles and was President of the
California Hispanic Medical Association an unprecedented four terms. Dr.
Lifshitz has been named to Hispanic Business Magazine's list of 100 Most
Influential Hispanics and has received countless honors.
About VidaySalud.com
VidaySalud.com is published by Cultural Asset Management Inc. of Santa
Monica, California. The brand's mission is to be the most widely recognized
and trusted provider of Spanish-language health information, across all
media. VidaySalud.com is a tangible expression of La Doctora Aliza's
commitment to public health. The internet hub includes "Health A to Z," the
Harvard Medical School's searchable database of symptoms, diseases and
treatments, as well as original health content, updated daily and created
especially with the U.S. Hispanic community in mind. Bi-weekly email
newsletters on a variety of health topics are available through free
registration. Interactive health tools will be added as they are developed
with sponsor support.
SOURCE Ser Padres
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CONTACT:
Lina Baena, +1-786-973-0904,
lina@ccomgroupinc.com, of C-Com Group for Ser Padres
