54 Million Free-To-Air Analog Mobile TV Users Worldwide In 2009 According to a Free White Paper by In-Stat |
SUNNYVALE, Calif., Aug. 19 /PRNewswire/ -- Telegent Systems, the
company that makes television mobile, and independent market research and
consultancy firm In-Stat today announced the availability of a free In-Stat
white paper on free-to-air analog mobile TV in which In-Stat predicts a
worldwide user base of 54 million consumers in 2009, signaling the arrival
of mobile TV in the global mass market. The white paper, "Analog Mobile TV:
The World's Most Widely Available Option for Mobile TV," predicts 6x growth
to 300 million users by 2013 and highlights common global mobile TV usage
trends revealed by primary research conducted by Telegent in Brazil,
Colombia, Indonesia and Turkey. It can be downloaded for free here:
http://www.instat.com/promos/09/mobiletv.asp
"The adoption of analog mobile TV handsets has been driven by the most
powerful force in the mobile industry: consumers," said Frank Dickson, vice
president of research at In-Stat. "Analog mobile TV has two very
fundamental and compelling advantages - cost and availability. The
infrastructure is already in place, there are no new standards that need to
be enacted and the service is free to consumers - a very powerful
combination."
How often is often?
-- More than half of free-to-air analog mobile TV consumers surveyed
reported watching mobile TV at least three times a week, with 20% of
respondents in all regions watching daily. In some geographies, 40% or
more watched daily.
-- Approximately two-thirds of respondents reported viewing mobile TV for
thirty minutes or more on the days that they watched TV, dispelling the
notion that it will ultimately be a vehicle for "TV snacking"
when away from home.
Familiar content anywhere
-- While news and sports were popular among mobile TV viewers, most favored
a mix of program types.
-- Popular use cases for watching mobile TV included while in transit,
while at home and during breaks at work. In Indonesia, where traffic is
notoriously bad, the "in-transit" use case predominated.
Mobile TV has arrived
Global mobile TV adoption is being led by consumers in developing
markets with mobile TV typically offered as a free feature in low-cost and
mid-tier handsets. This approach provides consumers with mobile access to
the same live programming that they view on conventional television sets,
delivering a truly converged device experience.
Expands mobile TV availability globally
More than 85% of the world's population will continue to have access to
analog signals for the next several years or longer. In-Stat expects
free-to-air analog mobile TV to do well in countries which have not yet
formulated plans for digital TV, or if they have, in countries where analog
will remain for more than five years. In-Stat also observes that there are
large numbers of consumers living in geographies where the average
subscriber doesn't have the resources to pay for subscription-based mobile
TV or for the data services that support over-the-top video.
"In-Stat's research findings help to validate our statement to the
marketplace that analog mobile TV is a very compelling content offering to
a wireless operator's subscriber base and to consumers," said Telegent CEO
Weijie Yun. "The success of free-to-air mobile TV is the result of two
primary drivers: 1) content - the fact that the content that consumers view
is the same broadcast as what they watch on conventional TV and 2) the
universal coverage enabling consumers to watch it in almost every corner
around the world."
To download In-Stat's free white paper, please visit:
http://www.instat.com/promos/09/mobiletv.asp
About Telegent Systems
Telegent Systems is a leading fabless CMOS semiconductor company
providing high performance, single-chip solutions enabling free-to-air and
subscription mobile TV in mobile handsets, laptops and netbooks, and other
portable devices. Telegent's solutions make television mobile, delivering
both analog and digital broadcast reception with unparalleled sensitivity
and picture quality in mobile and portable environments, ultra-low power
consumption and the highest integration simplifying device design and
manufacture. For more information, visit http://www.telegent.com.
About In-Stat
In-Stat's market intelligence combines technical, market and end-user
research and database models to analyze the Mobile Internet and Digital
Entertainment ecosystems. Our insights are derived from a deep
understanding of technology impacts, nearly 30 years of history in research
and consulting, and direct relationships with leading players in each of
our core markets. In-Stat provides its research through reports, annual
subscriptions, consulting and advisory services to inform critical
decisions. Technology and semiconductor vendors, infrastructure and device
manufacturers, service providers and media companies worldwide rely on
partnerships with In-Stat's tenured, experienced staff and on our in-depth
market intelligence to support critical business, product and technology
decisions. For more information, please visit http://www.instat.com.
SOURCE Telegent Systems USA, Inc.
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CONTACT:
Diana Jovin, VP Corporate Marketing of
Telegent, +1-408-990-7092, djovin@telegent.com; or Frank Dickson,
VP Research of In-Stat, +1-480-483-4467,
frank.dickson@reedbusiness.com
