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First Bilingual Educational Toy Brand, Ingenio(TM), Hits the U.S. Market

    ATLANTA, Oct. 30 /PRNewswire/ -- Alpharetta, Ga.-based Smart Play, LLC
has launched Ingenio(TM), the first entirely bilingual brand of educational
toys and games in the United States. The product line features 10 portable,
affordable toys and games that teach a comprehensive range of early
learning skills in English and Spanish - fine motor, reading, writing,
math, vocabulary, geography and problem solving.

    Ingenio's bilingual product line ranges from electronic learning toys
and puzzles to educational games. All products emphasize English and
Spanish equally to enable the child to learn a second language easily. The
light-weight, travel-friendly products offer children dynamic, "unplugged"
playtime, free from the chain-and-drain of a computer or television.

    Unlocking a world of opportunities, Ingenio helps preschool and grade
school children (ages 3-8 years) learn both languages in the context of
fun. Smart Play's products are bilingual by design(TM) to facilitate
learning at an early age, which research indicates is the prime time for
language acquisition.

    The proven benefits of bilingualism include greater cognitive
flexibility, improved powers of concept formation and enhanced creativity.
Spanish is the second-most prominent language in the country, and nearly 25
percent of all U.S. children between the ages of 3 and 6 are of Hispanic
origin (a number that is quickly on the rise). This makes Ingenio an
ingenious tool to form future leaders.

    "Finally, a foreign-language educational toy company!" said Liza
Sanchez, founder of Escuela Bilingüe Internacional, in response to Ingenio.
"As a parent, I am thrilled to finally be able to provide toys that
represent our home language. As a teacher, I have been looking for years
for products that can help my young students advance their Spanish
education both in and outside of the classroom. The cognitive and social
benefits of becoming bilingual have made many parents realize the
importance of learning a second language."

    In addition to recognition from educational leaders, Ingenio has
already garnered accolades from the toy industry. Ingenio recently received
the 2009 Dr. Toy's Best Vacation Product and Creative Child Magazine 2009
Top Toy of the Year.

    Not only is Ingenio innovative and educational but also
budget-friendly. Eight of the 10 products are less than $ 15 and all
products are available at Amazon.com and will soon be available at Toys "R"
Us.com.

    About Smart Play

    Smart Play provides safe, affordable, innovative and educational
products to enrich your child's mind. Play is the perfect way to reinforce
and extend the skills children learn at home and at school. Many of our
products are designed to grow with your child by offering age-appropriate
activities with progressive levels of difficulty.

    For more information about Ingenio products, please visit our bilingual
site: http://www.smartplay.us.




SOURCE Smart Play, LLC




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Related links:
  • http://www.smartplay.us
    CONTACT:
    Ilango Sankaralingam of Smart Play, LLC,
    +1-678-469-5917, ilangos@smartplay.us