Top Media Integration Expert Joins Zubi |
Mantilla to head agency's media and direct marketing practices
CORAL GABLES, Fla., Oct. 30 /PRNewswire/ -- Leading US Hispanic agency
Zubi Advertising has announced today that Xavier Mantilla has joined the
agency as VP of Media Integration. He will lead the full integration of
media, direct and digital disciplines at the agency.
"Xavier's remarkable expertise in leading 360 degree media efforts for
major brands made him a standout candidate for heading up all our
integration activities," said COO Joe Zubi. "Our clients will also greatly
benefit from his unparalleled experience with the digital space in the US
Hispanic market that few, if any, know as well as him."
Mantilla comes to Zubi from Starcom Media Vest, part of the Publicis
Groupe Group, where he served as Regional Director, managing all
multiplatform initiatives throughout Latin America for such brands as
Samsung, Diageo, Marriott and Avaya. A recognized industry expert in such
digital touchpoints as search and social media, Mantilla's aim is to bring
a "platform neutral" approach to leading Zubi's integration efforts.
"My belief is that the advertising needs to be where the target lives
and breathes, both online and offline--ever present," Mantilla said. "But I
will admit that digital is definitely in my DNA."
Prior to Starcom, Mantilla was Regional Director at Ogilvy and Mather's
digital and direct media agency Neo @ Ogilvy, where he led strategic
planning and buying for Cisco, IBM and American Express, among other major
accounts. Born in Ecuador and raised in Brazil, Mantilla speaks fluent
Spanish and Portuguese, and is a frequent speaker at media and technology
conferences throughout the US and Latin America.
About Zubi Advertising
Zubi Advertising Services, Inc. is a full-service and independent,
minority-owned Hispanic agency in the U.S. with a proven 30-year track
record of award-winning U.S. Hispanic Market branding campaigns.
Headquartered in Miami with offices in Detroit, Los Angeles and Dallas,
Zubi Advertising has projected billings of $175 million in 2009. Zubi
Advertising is proud to serve its extensive client list, which includes
American Airlines, Ford Motor Company, Lincoln Mercury, Olive Garden, JP
Morgan Chase, SC Johnson, and Winn-Dixie among others. Zubi Advertising has
grown organically to 118 employees who are dedicated to enhancing the image
of the Hispanic culture and the advertising profession through their
actions and work. For more information, please visit http://www.zubiad.com.
SOURCE Zubi Advertising
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CONTACT:
Media: Michelle Cobas, Zubi Advertising,
+1-305-428-6111, mcobas@zubiad.com
