Little Caesars(R) Pizza Announces 'Bowl Game Bonanza' National Promotion |
Customers register online for chance to win Pizza for a Year or a Bowl Game
Getaway
DETROIT, Nov. 2 /PRNewswire/ -- Little Caesar Enterprises, Inc. today
announced the "Bowl Game Bonanza" national promotion in conjunction with
the Little Caesars Pizza Bowl. This promotion offers Little Caesars
customers across the country a chance to win tickets to the Little Caesars
Pizza Bowl and other college bowl games and great Little Caesars products,
including pizza for a year.
"This promotion will bring national exposure for Little Caesars, and
our franchisees are eager to share the bowl game excitement with all of our
customers. Pizza and football are a natural combination, and with this
game, everyone has a chance to be a winner with football and pizza prizes,"
said Linda "LJ" Jaworski, senior vice president, Marketing &
Communications, Little Caesar Enterprises, Inc. "We look forward to
announcing additional promotions that will enhance the Little Caesars Pizza
Bowl."
One grand prize winner will win free Little Caesars pizza for a year
(awarded as 52 - $10 gift cards) plus hotel, airfare and four suite tickets
to the Little Caesars Pizza Bowl in Detroit on Dec. 26. Five winners will
be awarded first prizes, including two tickets to a college bowl game of
the winner's choice, plus hotel and airfare. Other prizes include 1,000 $10
Little Caesars gift cards. Customers who do not win a gift card will be
awarded a coupon for a free Crazy Bread® with the purchase of any
HOT-N-READY® pizza.
"My customers are pizza and football fans, and this promotion brings
the two together. They will be excited about the chance to win tickets to
the Little Caesars Pizza Bowl and other bowl games," said Tim Putnam, a
Little Caesars franchisee in Columbia, S.C.
Little Caesars customers can register to win the prizes by obtaining a
promotion code at a participating Little Caesars location and entering the
code at LCPizzaBowl.com. There is no purchase necessary to receive the
online code. Details available in-store at participating Little Caesars.
The "Bowl Game Bonanza" national promotion will run from Oct. 30, 2009
through Nov. 30, 2009. Promotion details and official rules are available
at participating Little Caesars locations and online at LCPizzaBowl.com.
About the Little Caesars Pizza Bowl
The Little Caesars Pizza Bowl is the Midwest's only major college
football bowl game. The 2009 bowl will mark the 13th year that the bowl has
brought major college bowl action to Detroit.
About Little Caesars
Little Caesars Pizza founders Michael and Marian Ilitch opened their
first restaurant in Garden City, Michigan, in 1959. Little Caesars, the
fastest growing pizza chain, built more stores in the world in 2008 than
any other pizza brand and today is the largest carry-out chain globally
with restaurants on five continents. Little Caesars is growing in prime
markets across the country, and is offering strong franchisee candidates an
opportunity for independence with a proven system. For the second year in a
row, Little Caesars was named "Best Value in America"* of all quick-serve
restaurant chains. In addition, Little Caesars offers strong brand
awareness with one of the most recognized and appealing characters in the
country, Little Caesar.
In addition to Little Caesars Pizza, Ilitch companies in the food,
sports and entertainment industries include: the Detroit Red Wings, Olympia
Entertainment, Olympia Development, Blue Line Foodservice Distribution,
Champion Foods, Ilitch Holdings, Inc., Uptown Entertainment, Little Caesars
Pizza Kit Fundraising Program, and a variety of venues within these
entities. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns
MotorCity Casino Hotel.
* "Highest-Rated Chain - Value for the Money" based on a nationwide
survey of quick-service restaurant consumers conducted by Sandelman &
Associates, 2008
SOURCE Little Caesar Enterprises, Inc.
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CONTACT:
Kathryn Oldham, Little Caesars,
+1-313-471-6398
