25% of the 55 Million U.S. Hispanics Become American Citizens by Choice. The U.S. Hispanic Market Has a Purchasing Power of 1 Trillion Dollars. 8% Are Planning to Purchase a New Car, 63% Have a Cell Phone, and 43% Transfer Money Outside of the U.S. |
Hispanics are segmented by Level of Acculturation and Level of Financial
Stability In A New Study "Ask U.S. Hispanics" Consumer Profile 2009, This
report is Available NOW and is Published by Meneses Research & Associates
SAN DIEGO, Nov. 4 /PRNewswire/ -- Meneses Research & Associates, a
local transcultural marketing research firm, published the results of its
second national study "Ask U.S. Hispanics" Consumer Profile 2009. Data
collection for this study was conducted October 13 to 25, 2009. Meneses
Research & Associates interviewed 1,001 self-identified Hispanics via
telephone. This national representative sample includes large metropolitan
cities as well as small towns. The interview was conducted with the head of
household, over 18 years old, in their language of preference. This report
provided media preferences in radio, television, internet and print.
Additional information is available such as: critical up-to-date
demographics; purchase intent of a house, brand new car and computer; the
preferred language by Hispanics at home, at work, with friends and for
media consumption. All data is presented by total as well as split into
four regions. Important data is sorted by the Level of Acculturation and
Level of Financial Stability, two proprietary segmentation models of
Meneses Research & Associates. Data collection was conducted utilizing the
telephone facility of Americas Survey Company who is partially sponsoring
this study.
The results from the previous "Ask U.S. Hispanics" Consumer Profile
2004 study indicated that most Hispanics who are recent immigrants are not
financially stable due to lower income, lack of a checking account and the
also because the majority of this segment are renters. As Hispanics live
for a longer period of time in the U.S. and are exposed to financial
services such as checking accounts, building credit and ultimately
purchasing homes, their level of financial stability improves dramatically.
The 2009 report presents this change. Also, the access to the Internet
among Hispanics in the "Ask U.S. Hispanics" Consumer Profile 2004 report
was lower than the general population. The 2009 study includes the usage of
the Internet, Email address, Prefer websites and Social Media.
Since 2001, Meneses Research & Associates has been publishing studies
about Hispanic consumers nationally and internationally as well in the San
Diego, California Region. "Ask San Diego" Report 2001 to 2008, "Ask
Tijuana" Report 2002, "Ask Hispanic Teens" 2002, "Ask U.S. Hispanics"
Consumer Profile 2004.
Copies of the study are available for $595 which is the same price as
in 2004. To order the study or acquire additional information on how to
obtain your copy of any of the aforementioned reports, please contact
Walter E. Meneses at (619) 200-7124
E-mail: info@menesesresearch.com or visit http://www.menesesresearch.com
Contact: Walter Eduardo Meneses - Tel: (619) 200-7124 -
http://www.menesesresearch.com
SOURCE Meneses Research & Associates
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CONTACT:
Walter Eduardo Meneses, +1-619-200-7124;
http://www.menesesresearch.com
